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Universal Parks Unleashing Giant Freakin' Robots With Transformers Ride
Author: Steve West
published: 2008-10-21 13:22:23
According to Variety, Universal Parks has teamed up with Hasbro and DreamWorks Pictures to build an attraction that features 3-D HD footage and puts riders in the middle of a war between the Autobots and Decepticons. This past summer Universal unleashed the $40 million The Simpsons Ride, and it has become one of the most popular ride launches in the history of the industry. I’m sure Universal is hoping the same will happen when Transformers opens in 2011.
Transformers The Ride will open first in Singapore, to be followed the following year in Hollywood. The plan is to shut down the out of date Backdraft attraction. Seriously, that thing is still around? This is just another example of Universal’s recent affinity for landing major creative deals to get their parks up to the level of Disney.