Amazon Studios Director Explains Decision Not To Take Netflix's All-At-Once Approach With Original Series
Following the recent announcement that Amazon had set the premiere dates for their new original comedies Alpha House and Betas, we were left to wonder about the way Amazon was planning to roll out these new comedies. They’re not taking the Netflix approach to premiering their entire seasons all at once, nor are they quite going the network television route in releasing one episode at a time.
Amazon has finally set the premiere dates for their two new original comedies Alpha House and Betas. Both series will begin rolling out this month, with the first three episodes of each show made available for free to Amazon customers, while the episodes that follow will be made available to Amazon Prime subscribers exclusively. Alpha House will debut November 15, while Betas is set to launch November 22.
Previous reports had already indicated that comedy pilots Betas and Alpha House were going to series at Amazon Prime. Today, Amazon Studios has officially announced the series orders for both comedies, as well as three of the six children's pilots in contention at the streaming video service. Annebots, Creative Galaxy and Tumbleleaf have all made the cut.
Just a few weeks after Amazon made eight pilots available for audiences to both watch and review (as well as 14 children’s pilots), the company is busy deciding which pilots to move forward to series and which won’t make the cut. On Friday, Amazon announced Betas and Alpha House have earned pick ups, while the high profile project Zombieland and Browsers will not be moving forward.
Amazon could be changing the game in their efforts to present a selection of pilots so that the general public can weigh in before they make their final decision on which of them will go to series. Whether any of the networks or streaming video services decide to follow suit in the future remains to be seen, but it's certainly an interesting and interactive way to bring the viewers in earlier in the process of taking a pilot to series or inevitably scrapping it.
Four Republican Senators, ranging from very experienced to brand new, live in a house together to cut down on life clutter and expenses. Obviously, the premise is rife with comedic possibilities and potential shenanigans. Fortunately or unfortunately, it’s also rife with partisan politics too.
Amazon's doing things a little bit differently than network television. Rather than making their series orders before presenting the chosen shows to viewers, they're turning their site into one big focus group in giving the public a look at the goods before any decisions are made on which pilots will go to series. Today, Amazon made fourteen pilots available for viewing through Amazon Instant Video.
It's a great time of year to be an Amazon Prime subscriber. The included free two-day shipping perk for Prime-eligible items ensures a speedy delivery for gifts, which makes online shopping even easier and oftentimes more cost efficient than other methods of shopping. But fast shipping is only one of the things Prime subscribers get for their $79 a year. Also included is access to the Kindle Owner's Lending Library (for Kindle owners) and the Netflix-like streaming video service, which will soon include original programming.