Amazon Studios Director Explains Decision Not To Take Netflix's All-At-Once Approach With Original Series
Following the recent announcement that Amazon had set the premiere dates for their new original comedies Alpha House and Betas, we were left to wonder about the way Amazon was planning to roll out these new comedies. They’re not taking the Netflix approach to premiering their entire seasons all at once, nor are they quite going the network television route in releasing one episode at a time.
Amazon has finally set the premiere dates for their two new original comedies Alpha House and Betas. Both series will begin rolling out this month, with the first three episodes of each show made available for free to Amazon customers, while the episodes that follow will be made available to Amazon Prime subscribers exclusively. Alpha House will debut November 15, while Betas is set to launch November 22.
Previous reports had already indicated that comedy pilots Betas and Alpha House were going to series at Amazon Prime. Today, Amazon Studios has officially announced the series orders for both comedies, as well as three of the six children's pilots in contention at the streaming video service. Annebots, Creative Galaxy and Tumbleleaf have all made the cut.
Just a few weeks after Amazon made eight pilots available for audiences to both watch and review (as well as 14 children’s pilots), the company is busy deciding which pilots to move forward to series and which won’t make the cut. On Friday, Amazon announced Betas and Alpha House have earned pick ups, while the high profile project Zombieland and Browsers will not be moving forward.
Pilots are notoriously unreliable at explaining exactly what a show will bring to the table over the long haul, but the good news is that Betas, even in its early moments, never seems like a waste of time. It’s a charming comedy with plenty of unique characters (including a zany computer mogul played by Ed Begley, Jr.), and if fans give it a shot, it even has the potential to be very good.
Amazon's doing things a little bit differently than network television. Rather than making their series orders before presenting the chosen shows to viewers, they're turning their site into one big focus group in giving the public a look at the goods before any decisions are made on which pilots will go to series. Today, Amazon made fourteen pilots available for viewing through Amazon Instant Video.
Amazon Prime has added one more pilot to the list of those being produced for their Instant Video catalog, bringing the total to 14. They’ve given the greenlight to Betas, a half-hour comedy about a group of four computer geeks looking to make it big in Silicon Valley.
Among the pilots in development for Amazon Studios is Betas, a comedy about a group of socially awkward mega-geeks who are on the verge of creating the next must-have app. Four actors have boarded the project, three of whom will play the mentioned computer geeks, while Bent's Margo Harshman has signed on to play the female lead.