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AMC Fires Back, Offering Breaking Bad Premiere Streaming Free To DISH Customers
AMC is taking a stab at DISH and making the premiere of Breaking Bad’s fifth and final season available to the company’s subscribers, who won’t be seeing any AMC shows thanks to the satellite provider's decision to drop the network from its programming list. DISH subscribers will be able to stream the premiere at the same time as it airs simply by registering in advance.
The move is meant to encourage DISH subscribers to consider switching providers, as DISH is now the only one that doesn’t carry AMC. The network’s statement makes it clear they want DISH subscribers to jump ship:
“AMC wants its loyal DISH viewers to experience the excitement of the Breaking Bad premiere at the same time as their friends and neighbors, and we want to give DISH customers an extra week to switch providers so they can enjoy the rest of the season.”
DISH dropped AMC at the end of June after negotiations on the price of carrying AMC and other company channels like IFC reached an end. The two have been firing shots at each other for some time. AMC and its family of companies is engaged in a lawsuit for breach of contract against DISH related to their previous decision to drop VOOM HD channels; AMC believes the move to drop its channels is an attempt to get the lawsuit terminated. DISH has fired back by stating that AMC is charging too much for their channels, which they’ve devalued by offering their programming through sources like Amazon Prime.
So now we have this latest move by AMC: DISH customers can register here in order to stream the live premiere of season 5 for free. The final season of the Emmy-winning series premiers this Sunday, July 15th, at 10 PM. It’s well-played for sure, but will it really get people to switch to a new provider? That’s a big move for a DISH subscriber to make just to get a few hit shows like Breaking Bad and Mad Men. The next move in this little drama should be interesting to watch.
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