When advertising a new show, it's best to put your stars out front. Problem is, HBO's new comedy Girls doesn't really have any stars per se. There are actors starring in it, but their names are not particularly well known. Writer, director and actor Lena Dunham has made a name for herself in the indie film world with Tiny Furniture, but even it has as many detractors as advocates and their numbers combined are still relatively small. The other three primary 'girls' that make up the cast are best known for being the daughters of David Mamet and Brian Williams.
So, what do you do? Girls smartly turned to the one big name they have behind the project, even if his television track record is less than stellar. Actually that's not fair, Judd Apatow's television track record is stellar, it's his ability to keep his amazing series like Freaks and Geeks and Undeclared on the air that was severely lacking. Even so, the producer of Girls is now a comedy super producer, house hold name and perfect fit for Dunham's voice. HBO just released these two videos to help audiences get to know all the stars of the show, starting with "A Conversation with Judd and Lena."
In the interview, the charming rapport between Apatow and Dunham instantly highlights how their comedic sensibilities really mesh well together. He's really the perfect choice to shepherd the young, but extremely smart and talented, filmmakers' sophomore effort to television screens. Apatow is so impressed with Dunham (as he should be, she's clearly a unique and valuable new voice in an often stale forum) that she also has a small part in his next directorial project, the Knocked Up spin-off, This is 40.
I was very impressed with the way Dunham, who remember is only 26 years old, has handled the pressure of suddenly being the writer, director and star of a series on HBO.
The conversation with the cast (Lena Dunham, Allison Williams, Jemima Kirke and Zosia Mamet) doesn't really do as much for me as the Judd and Lena conversation, but it's still important to learn a little about the characters before the pilot in order to minimize the need for too much exposition. Most of the advertising thus far has focused on introducing group the 'girls' as a group including this great poster, because their character traits and relationship dynamics will be the driving force behind this mumblecore, hipstimatic comedy. Sorry, instigram comedy.
And even though all the previous spots rely way too much on The Naked and Famous' All Of This, the trailer (included in the poster article) had me completely sold before good news started pouring out of SXSW. Well, not overwhelming good reviews but those that loved her first feature film Tiny Furniture also found her new television production (almost) as rewarding. Girls debuts Sunday, April 15 on HBO. It stars Lena Dunham, Allison Williams, Jemima Kirke and Zosia Mamet and Chris Eigeman. It was created by Lena Dunham and executively produced by Judd Apatow.