HITRECORD on TV Gets Second Season Order: 5 Reasons That's Great For TV
Following a soft-launch of his new series HITRECORD on TV, Joseph Gordon-Levitt announced that Pivot has already given a second season renewal to the digitally crafted variety show. And thatís prior to the series even airing on TV yet! Which is certainly a rarity in this business, especially with a series as truly original as HITRECORD.
As reported by The Hollywood Reporter, the series ó which premieres January 18th on the network ó has already garnered nearly 500,000 digital streams, according to Participant president Evan Shapiro. Everything on this show ó and we mean literally everything ó is a collaboration between Gordon-Levitt and the websiteís members. Right down to the bumpers on either side of the commercial breaks. Because HITRECORD ON TV is all about capturing lifeís emotional moments ó regardless of how big or small they may be in the grand scheme ó as its synonymous tagline urges from the start: ďAre we RECording?Ē
HITRECORD on TV Will InnovateThe series takes the variety show format and crosses it with the creativity of the Internetís hive mind. There arenít many shows that do that, let alone do it well. Sure, social media appears on television on an almost near-constant basis these days, but thatís hardly the same. HITRECORD never approaches creating the same way twice ó howís that for innovation?
Itís Democratic TelevisionBy utilizing his online production company HitRecord.org for the seriesí content, people who previously wouldíve never had the opportunity to showcase their work on TV, will. And it isnít a free-for-all, but rather the cream rising to the top (as long as theyíre willing to collaborate). And really, wouldnít we all benefit from seeing and learning how working together rather than apart makes things all the more dynamic? Hello, Lessons America Needs in 2014.
It Takes RisksAn entire show about the number one? How about one dedicated solely to garbage? HitRecord takes abstract concepts and translates them to the small screen via song, short films, stories, and more. Because the series is so freeform, the presentation of content has no rules, which in turn will give rise to things we never previously imagined possible. A poem turned into a song turned into a graphic novel turned into a short film? HITRECORD is the only place where that could possibly happen, let alone be done well.
Itís Not About The HostIt would have been more than easy to make a series created by Joseph Gordon-Levitt all about him. I mean heís handsome, charming, and talented on top of being a huge audience draw. And when so many shows rely solely on the desirability of its hosts and/or celebrity names (cough cough, almost every talent reality competition show ever, cough), Gordon-Levitt makes a point to never have the focus of the show be all about him. And it says a lot about his commitment not only to quality, but to the seriesí point: to showcase all thatís possibile when we stop, collaborate, and listen.
It Will Make You HappyThere may not be a more sincere series on television, if for nothing more than how much honest-to-goodness emotional investment goes into every single snippet. Nothing is off-limits, so long as it caters to its point and its audience. "It's about creating a supportive community that's not commercially-minded, even though we do pay the artists," Gordon-Levitt said of the seriesí crowd-sourced nature. "What's important is a sincere connection between human beings."
Check out the first episode, below, and tune into HITRECORD on TV Saturdays at 10PM on Pivot.
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