House Of Cards And Orange Is The New Black Watched By Less Than Half Of Netflix Users, Study Says
When I first joined Netflix, it was about finding movies unavailable to me otherwise, but Iíve since cancelled the discs and now use the company for TV binging and late night sleep aids. Iíve definitely taken advantage of the original series that Netflix has delivered to audiences, including Orange is the New Black and House of Cards, but it appears I could be in the minority on that front. At least, according to a new polled study reported by research firm Centris Marketing Science (via Variety).
With their results, Centris found that less than half of Netflixís current subscribers have actually watched its two most popular original series. Theyíve determined that around 44% of Netflix users have watched Orange is the New Blackís prison-set drama, while only 31% have put their peepers on House of Cardsí increasingly warped story of politics and egos. It doesnít appear to be an issue of ignorance, though, as 89% are aware of Kevin Spacey and Robin Wrightís White House drama and 94% know that OITNB exists. To balance that off, 72% of the non-Netflix crowd knew what either series was.)
Now, letís make something extremely clear here. Centris (who gave themselves a 4.1% margin of error) only polled 562 households from July 17-20.
Yeah, these numbers arenít exactly representative of the entirety of Netflix streamers, and a buttload of extrapolation had to be done. But when it comes to Netflix, extrapolation is all there is, as the company is not up front at all about their viewer totals, and they donít allow other companies to peek either. Itís no mystery how many critics are watching, however, as both series have been magnets for award show recognition. For this yearís Emmys, House of Cards is up for 13 awards, while Orange is the New Black is right behind it with twelve nominations.
Because itís also a subscriber-based platform with acclaimed series, Netflix sees itself as a critical competitor of HBO, in a lighthearted way of course. CEO Reed Hastings recently took to Facebook to talk about their profits compared to the cable giant.
Game of Thrones is HBOís ratings juggernaut, with Season 4 bringing in an average topping 18 million weekly viewers, which is around 66% of HBOís total viewership. However, the fantasy epicís second season was closer to Centrisí percentage averages, with around 41% of its subscribers tuning in. So itís quite possible that, going into their third seasons next year, both House of Cards and Orange is the New Black will top Game of Thronesís averages Season 3, which were still as good or better than most shows on TV.
Have you guys watched these Netflix originals, or do you just stream Lost episodes over and over again?
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