Nope, you weren't the only one who missed Don Draper desperately. According to Deadline Hollywood, Sunday night's Season 4 premiere brought in 2.9 million viewers, which is 5% more than the 2.8 million who watched the Season 3 premiere last August. It's also the most-watched episode of Mad Men ever, which means that more people than usual went to bed with a hankering for skinny ties and chicken kiev.

Last summer was when Mad Men fandom seemed to reach a fever pitch, at least in the online circles I observe, but the show further filtering out into the mainstream can only be a good thing. 2.9 million isn't a gigantic number-- by comparison, the Lost finale brought in 13 million viewers, but that's comparing network vs. broadcast which is really no fair at all. Suffice it to say that n matter how popular you thought Mad Men was before, it's only getting bigger. Sugarberry Hams for everyone!

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