Mobbed Does Not Draw A Crowd In Wednesday Ratings

By Jessica Rawden 2013-01-03 11:58:18 discussion comments
Mobbed Does Not Draw A Crowd In Wednesday Ratings image
TV hasnít fully gotten into the swing of winter programming, although some networks have jumped the gun, offering new fodder, earlier. Last night this proved good for NBC, but bad for everyone else, including Fox, which did offer some original programming with the return of Mobbed.

NBC did very will last night with a programming block of new episodes that included Chicago Fire and Law & Order: SVU, as well as half-hour comedies Whitney and Guys with Kids. Chicago Fire had a great night last night, pulling in 8.41 million total viewers and bringing in a season high 2.4 rating. According to Deadline NBC had that good karma all night. Whitneyís premiere did a 1.8 rating in the 18-49 demographicóthe show's highest numbers since it premiered. Guys with Kids brought in a 1.7 rating and Law & Order: SVU brought in a 2.1 rating in the coveted demographic. Each of these victories, small and large, helped the peacock network to win the night.

Much of this was due to CBS and ABC running repeats, to middling success. However, it was Fox that really missed the boat last night. The network brought back its former hidden-camera dance hit, Mobbed, which failed to bring in viewers during either of its two new episodes last night. Mobbedís first episode at 8 p.m. ET did a 1.0 rating and at 9 p.m. ET, the show did a 1.1 rating, making me believe the flash mob, hopefully, is dead. In the next couple of weeks, TV should be getting back onto schedule, but even so, NBC should be celebrating its small programming victories.
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