Once Upon A Time In Wonderland Is Not A Ratings Fairy Tale

By Jessica Rawden 2013-11-08 17:31:54 discussion comments
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Thursday’s ratings are usually pretty interesting, considering that night offers some of the most-watched programs of the week, and is filled with some of the most interesting TV fodder. This Thursday, NBC aired a special episode of The Voice as part of a plan to extend the Battle Round of the hit show, and hopefully improve the network’s ratings. While NBC was up in the ratings last night, the same cannot be said for a few other network shows.

Although there was no new Parks and Recreation last night, thanks to the hour-long episode of The Voice, NBC’s remaining Thursday comedies were all up in the ratings. Additionally, Parenthood even did better in the ratings than it has in the 10 p.m. ET slot in recent weeks, achieving a 1.5 rating, which bumped the show up 25% from last week.

Over at The CW, things also looked pretty swell, with The Vampire Diaries coming in at a 1.2 rating in the 18-49 demographic. This, unfortunately, had no effect on the network’s soapy drama, Reign, which was even with last week. However, The Vampire Diaries’ 1.2 rating conveniently leads us to this week’s big ratings loser, The X Factor. Fox’s singing competition series did manage to improve in the ratings after last week’s disaster of a clip show, which only pulled in a .8 rating. According to TV Line, this week, The X Factor managed to tie TVD in the ratings with a 1.2 in the 18-49 demographic. Since last night’s episode was not a clip show, you have to come to the conclusion that people are over the reality series. I loved the competition’s four chair challenge this year, but it did little to improve the ratings, and you have to think that show is inching ever closer to cancellation. We’ll see if the ratings improve moving forward, but there's no doubt show has certainly been a disappointing competitor for Fox this year.

Last night, Shonda Rhimes’ Scandal and Grey’s Anatomy were both fairly even performers, with the former dipping just a wee bit in the ratings to a 2.7 and the latter inching up, also to a 2.7. Over at CBS, the network’s comedy block was still solid, although Two And A Half Men only managed a 2.0 rating. Elementary also dropped in the ratings, but to a much lesser degree, nabbing a 1.7 rating, down from last week’s 1.8 rating.

Which leads us to the second big loser of the night, Once Upon a Time in Wonderland, the fairy tale romance that has not managed to catch the hearts of viewers. Two nights of redrawn fairy tales seem to be proving to be too much for viewers. The spinoff series was initially conceived as a winter hiatus replacement for ABC’s Sunday night drama, and I wish we could have seen whether that format would have been successful. As things stand, Once Upon a Time in Wonderland only managed a .9 rating last night. With ABC’s other Thursday night show’s doing two times better in the 18-49 demographic, Once Upon A Time in Wonderland may not have the ending it was hoping for. The good news is that the show was put together as limited series and the whole storyline will wrap up neatly at the end of the season, so if the drama does get cancelled, it won’t be on a cliffhanger.
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