See How Much It Costs To Advertise On The Big Bang Theory And Other Shows
Anyone who has been paying attention to The Big Bang Theory over the past several years should know that show crushes in the ratings. The higher the rating for a series the better its ad revenue typically is, and The Big Bang Theory is topping the list of programs where money raked in from advertisements is concerned.
This week, Adweek took a long, hard look at some of this fallís performers, finding that while some new performers are doing decently, itís some of TVís veterans that are really bringing in the big numbers per advertisement. According to that outlet, CBSí The Big Band Theory (and its plum 19+ million total viewer average) now requires $326,260 per 30-second slot. Thatís a higher number than NBC is able to command for its hit program The Voice and itís a higher number than ABC is able to rake in for its popular comedy Modern Family.
So, how do those other critical darlings stack up? According to the outlet, The Voice capably pulls in $264,575 per advertisement during the showís busier night and Modern Family brings in $257,435. Interestingly, the program on Fox that commands the most money is The Simpsons, which brings in a whopping $256,963 per spot. Out of these, The Simpsons is the only show that doesnít earn more than 10 million total viewers each week, and Iím wondering if the longevity of The Simpsons is what helps it to land so much ad revenue per 30-second slot. Itís a safe bet, and it certainly explains why Fox would want to bring back The Simpsons for Season 26.
Among some of the networkís freshman dramas, a few shows are bringing in well over 100K an episode. CBS has found another ad revenue winner with The Crazy Ones, which brings in $175,200 per 30-second ad. ABCís Agents of S.H.I.E.L.D does similarly, commanding $169,730 per commercial spot. Over at NBC, The Blacklist brings in a whopping $198,667, likely due to its cushy timeslot right after The Voice. Foxís new drama Sleepy Hollow commands a little less, bringing in $139,120.
All in all, itís expensive to advertise on television. Even shows that donít end up doing so hot command a decent amount of ad revenue. For example, advertisements for the now-cancelled Lucky 7 were going for $86,355. Although that wasnít a good bet, it does give viewers an idea of the difference in advertising costs between a high-rated and low-rated series. Oh, and in case you are wondering how The Big Bang Theoryís advertisements rank compared to NFL football, we also have that answer. NBCís Sunday Night Football advertisements cost $570,000 a pop.
If The Big Bang Theory continues to improve in the ratings as it moves forward, I wouldnít be shocked to hear those numbers go up in the future. You can catch new episodes of the comedy on Thursday nights at 8 p.m. ET.
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