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Steve Harvey's Talk Show Renewed For Season 2
Daytime talk shows are a tough market that has seen a lot of questionable new entries lately, but it looks like Steve Harvey will be one of the survivors when the dust settles. NBCUniversal Domestic TV Distribution has renewed the show for a second season on the heels of Harvey’s win for best new talk show host at the People’s Choice Awards.
Plenty of names have rushed in and attempted to fill the void since Oprah went off the air, with mixed success and some flat-out failures. Fellow male host Anderson Cooper’s talk show already went down, while Bethenny Frankel’s has yet to really get off the ground after a series of behind the scenes problems and delays. Her effort is now scheduled for a fall premiere. Steve Harvey may have been the host I would have thought least likely to succeed where others have failed, but his show has been posting gains in the ratings and with the award for Harvey, it looks like there’s plenty of confidence in him to continue doing well moving forward.
Harvey has been holding his own in the ratings against experienced talker Ricki Lake and favorite Katie Couric (whose show was the only one to beat him in the ratings), and his show is currently sold in 98% of markets including all of NBC’s stations. THR reports Harvey’s show was the only new syndicated talk show to build on its lead in and manage gains in the 25-54 female demographic, which is big for any talk show. He even managed to snag Michelle Obama as a guest early in his first season, a pretty big coup for a new host.
It'll be interesting to see who else is still standing of this year's crop of new talk show hosts six months or a year from now.
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