iTunes Issues Credit Due To Breaking Bad Season Pass Mixup
Those disgruntled iTunes users who were frustrated to learn that a season pass of the series fifth season last year only included the first half of that season should be pleased to know that iTunes is reportedly making amends for the mix-up. Whether or not they believed they were getting the full fifth season or just the first half, those who purchased a season pass of Breaking Bad Season 5 last year will be getting a credit in the amount of $22.99, which they can put toward the second half of Season 5 or use toward something else at iTunes' store.
If you're not caught up on why this is happening, as you may be aware, AMC split the final season of Breaking Bad Season 5 into two halves, airing the first half last summer and the second half this summer. Since it was split that way, iTunes also split up the final season in the way they packaged it for their season pass, charging $21.99 to customers for the first half of Season 5, which consisted of 8 episodes. Do the math there and that's a slightly discounted rate from what viewers would pay if they purchased each episode in HD individually ($2.99 per episode). However, since iTunes wasn't clear that the season pass for Season 5 last year only included the first eight episodes, some fans sued the service for misleading them, as they thought the season pass included the full 16-episode season.
It's a tricky situation, as iTunes was merely following AMC's lead in labeling the season the way the network did. If they weren't clear on exactly what a season pass included, that's on them. But on the other hand, doing the math on what a single episode costs, one might have assumed that the price of $21.99 would only cover about eight episodes, as the cost of 16 individual episodes comes to a little under $50. iTunes discounts for their season pass pricing, but typically not that much. Regardless, Variety says iTunes is paying up, forking over a credit of $22.99 and an apology for the confusion:
Dear Customer, We apologize for any confusion the naming of “Season 5″ and “The Final Season” of Breaking Bad might have caused you. While the names of the seasons and episodes associated with them were not chosen by iTunes, we’d like to offer you “The Final Season” on us by providing you with the iTunes code below in the amount of $22.99. This credit can also be used for any other content on the iTunes Store. Thank you for your purchase.
It's a nice way for iTunes' to make amends for the mix-up, and I'm thinking they'll be a bit more specific in their season descriptions so as to avoid any future lawsuits and payouts of this nature. And that would be a smart thing, considering AMC's planning on splitting Mad Men's final season as well.
In other news, Netflix has a way to help you avoid Breaking Bad spoilers on Twitter! Check that out here.
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