Deliver Us From Evil (2014)

This chilling 15-minute featurette lays out all you need to know about New York Police Department Sergeant Ralph Sarchie, who not only seeks justice, but also battles demons.

H.P. Lovecraft had a pretty active imagination, I think we can all agree. But even his great mind probably never considered his greatest creation, Cthulhu, would ever exist within the lady parts of a hooker. (Or maybe he did. Nudge, nudge.)

Which is why we've decided to break down most of the summer's offerings, observing exactly what it is about some films that cause them to succeed and fail. This involved number crunching, market analysis, educated guesses, and the application of a few snobby biases.

Eric Bana stars as Sarchie, who starts off as a skeptical and hard-nosed investigation who must confront the possibilities that demons are among us. Joining him in his quest to overcome evil is an unconventional priest (Edgar Ramireze), trained in the rites of exorcism.

Though he had a major stone-faced misstep with 2008’s remake The Day the Earth Stood Still, director Scott Derrickson proved his horror potential with 2005’s The Exorcism of Emily Rose and 2012’s Sinister, both of which took overused plotlines and gave them a wicked edge.

These potential blockbusters have a little selling to do, though, and Super Bowl Sunday is the ideal opportunity to fire a winning bow over the heads of ticket buyers. Here are the eight summer tentpole pictures that we think should make a splash next Sunday with an eye-popping Super Bowl advertisement.