Redbox's free-standing rental kiosks have earned plenty of fans for their convenient access to DVDs without actually having to drive to Blockbuster or pay a monthly fee. The one thing missing so far has been Blu-rays. That's about to change.
Redbox has announced that they'll begin rolling Blu-ray titles out to their kiosks this fall, including big-name titles such as The Book of Eli
, Brooklyn's Finest
, and Green Zone
. Will this give Redbox the leverage it needs to overtake its competition? All I know is I'm sticking with Netflix, because it doesn't even require me to get up off the couch. And if that's not the American way, I don't know what is. Here's the full press release:
OAKBROOK TERRACE, Ill. -- Redbox, the popular DVD rental kiosk provider, and wholly-owned subsidiary of Coinstar, Inc. (NASDAQ: CSTR), today announced it has started rolling out Blu-ray™ titles with availability at approximately 13,300 kiosks nationwide. Redbox will rent Blu-ray Discs® at $1.50 per night plus tax and the company expects to have availability across its network of approximately 23,000 kiosk locations by the fall.
“Offering Blu-ray rentals is an exciting opportunity for redbox to expand our product offerings and build on the relationships that we’ve established with millions of consumers nationwide,” said Mitch Lowe, president, redbox. “Redbox is a convenient, affordable home entertainment provider and we’re delighted to offer consumers their favorite movies on the increasingly popular Blu-ray Disc format.”
According to a recent report by the Digital Entertainment Group, sales of Blu-ray players increased 103 percent in the first half of this year. The sale of almost two million set-top players during this time has increased the total number of Blu-ray players sold to an estimated 19.4 million, resulting in more consumers entering the Blu-ray rental market.
The Book of Eli, Bounty Hunter, Brooklyn’s Finest, and Green Zone are among the Blu-ray titles currently available at redbox® kiosks. The number of Blu-ray titles and copies will vary by kiosk and location with new titles being added each week. Consumers can visit www.redbox.com/bluray to find a nearby redbox location and to check Blu-ray availability in their area. Consumers can return their Blu-ray rentals to any redbox location as part of the company’s rent-and-return anywhere® policy.
Each fully automated redbox kiosk holds 630 discs, representing up to 200 titles, including standard definition DVDs and Blu-ray Discs at select locations. Consumers simply use a touch screen to select their favorite movies, swipe a valid credit or debit card and go. For added convenience, customers can visit www.redbox.com to select their movie online or via the iPhone® app from redbox and pick it up immediately at the redbox location of their choice.