There’s no question that when Sydney Sweeney releases an ad campaign, it gets people talking. Whether it's selling soap infused with her bathwater, starring in an ad for American Eagle that led to serious backlash, or becoming an equity partner in Novig and doing an ad where she wore nothing but footballs, she knows how to make a viral moment. However, while these instances burn big and bright for a moment, do they actually turn into long-term sales? Let's talk about it.

Is Working With Sydney Sweeney Leading To Sales For American Eagle?

When Sweeney’s first campaign with American Eagle launched, it was met with an intense amount of discourse. While it faced serious backlash, as some thought the campaign was promoting eugenics based on how it used the word “jeans” like “genes,” it did bring in 790,000 new customers in six weeks, and in Q3 of 2025, sales grew 1% according to Adweek. It also reportedly added about $400 million in market value and upped web traffic by 100%.

Then, after both Sweeney and Travis Kelce’s AE campaigns launched, there was a growth in sales around the holiday, as American Eagle Outfitters reported “record holiday-quarter sales of $1.8 billion.”

While Sweeney’s first campaign with American Eagle was a very big deal and did make an impact, the second did not lead to the same kind of gains. In this new report, it’s stated that in Q1 of 2026, AE’s sales fell 2% (even though total comps rose to 8% due to a 25% jump from the brand Aeire). In reference to that, Jay Schottenstein, the CEO of AEO, said that the overall results were mixed.

Michael Gunther, Consumer Edge’s SVP of Research and Market Intelligence, explained that when it comes to American Eagle’s second campaign with Sweeney, there’s “little evidence of a sustained improvement comparable to the original campaign’s holiday performance.”

Let’s Talk About Sydney Sweeney And Dr. Squatch

Overall, it would seem that Sweeney’s campaigns do generate sales. However, once the shock of her ads wears off, sales dwindle. For example, when her Dr. Squatch ad about her bathwater came out, it “drove a 20% week-over-week jump in revenue,” according to the brand’s then-VP of Global Marketing, John Ludeke. However, in the months after that, Consumer Edge’s card data showed that Dr. Squatch’s slice of this market went down by 25 basis points.

It was also reported that while the brand sees double-digit growth in its future, it has seen a slowdown in bar soap sales. Dr. Squatch’s CEO, Josh Friedman, did make it clear, however, that Sweeney’s ad campaign was also successful because it ultimately helped the brand launch a body wash line.

What’s Going On With Novig?

As for the actress’ latest ad campaign with Novig, which did cause backlash, it’s had some notable early wins. Novig has raised funding at a $2 billion valuation, which is up from the $500 million it was at earlier this year. Along with that, first-time despitores went up over 281% in the weeks after Sweeney’s ad premiered. So, things are looking up for this partnership; the question is, can it be sustained?

The data seems to say her work provides sales in the short term. The long term is a bit of a different situation. However, if there’s one thing that’s certain, it’s that getting Sydney Sweeney in an ad is sure to generate a big conversation.

Sydney Sweeney has gone into business in a big way, thanks to her lingerie brand, SYRN, and she's been making a lot of headlines because of it. Right off the bat, a wild bra stunt on the Hollywood sign proved controversial. However, the first line sold out in a matter of hours, So, how’s it really doing? In a new twist, a report claims the haters aren’t actually prevailing over SYRN.

Over the years, Sweeney has been the center of a ton of backlash for business-related moves. That includes selling her “bathwater” as soap, taking part in the viral “good jeans” campaign for American Eagle ad and most recently, for wearing nothing but footballs for her viral campaign with Novig. We can’t speak to how those ads are driving sales, but allegedly her work on her lingerie brand is really paying off.

This news comes months after reports of SYRN supposedly becoming a "disaster" after its launch, that said her "saleability is waning rapidly". But, a new report from Page Six, says something different. SYRN’s third quarter sales were reportedly double of the previous one. If this info is to be believed, the lingerie brand’s huge uptick in sales seems to be thanks to Sydney Sweeney’s Birthday Boobs collection, which launched on September 1. The big seller was her Blue Ditsy bra and panty set, which initially sold out on the first day it was launched.

Apparently, the ad for the bra and panty set was viewed by over 40 million people on Instagram alone! On paper, that's quite a marketing feat. Also, Sweeney’s Birthday Boobs collection, which is currently back on the website, reportedly generated over $2 million in sales.

While speaking about her brand, Sweeney previously said she made SYRN with the idea that everyone’s bodies are “different”, and should be served accordingly as far as lingerie goes. Sweeney’s campaigns, including those form SYRN, have received hate for catering to the “male gaze” over women, but the numbers suggest the ads seem to be leading to sales.

The A-lister herself has consistently propped up her brand, with social media serving as a prime forum for her to do so. From using socials to model her lingerie and to show off a SYRN-themed saloon, Sweeney hasn't held back with these marketing plugs. Check out one of her past posts from her Instagram stories below:

I also looked on a Reddit thread revolving around the quality of SYRN itself, and there seem to be quite a few positive comments on the pieces themselves. One person says they find them to be “the most flattering, prettiest, and best fitting” even against higher end brand pieces they own. Another person says the brand’s lace is “soft” and has “lasted in the wash”. Not everyone is satisfied, though, as one user says the “fit is awkward” and “scratchy and thin”.

SYRN is allegedly on track to have had an increase of 20 percent from October sales. That trend could continue to go upward considering Sweeney just launched her holiday shop with a viral ad where she channels Home Alone’s Kevin McAllister. And, ahead of that, her company dropped an ad that showed her channeling Cindy Lou Who. The new collection hasn’t quite done the Instagram viewing stats of her best-selling collection, but it certainly features a ton of seductive pieces, both on the lingerie front and for those looking for more cozy vibes, such as cable knit sweater sets, as holiday gifts.

With these recent updates in mind, Sydney Sweeney’s marketing style is apparently working. It'll be intriguing to see if SYRN continues to thrive into next year and become a beloved lingerie brand or not.

It’s the time of year again when we see who’s putting their Christmas decorations up the day after Halloween and who’s letting Thanksgiving happen first. Meanwhile, Sydney Sweeney’s the kind of gal who’s got us thinking about the holidays while the spooky season is still in full swing. But hey, there are few better ways to get us in the mood than a little ode to one of the best Christmas movies, Home Alone. I just didn’t think I’d ever see the family favorite cross over with the world of celebrity fashion and a lingerie ad.

Sydney Sweeney launched her lingerie brand SYRN early this year, which quickly sold out of panties and bras. Now, she’s just launched her holiday collection, and she’s completely channelling Kevin McCallister. Check out the new ad:

This is so fun, and unlikely to cause the kind of backlash her last big campaign got. Sweeney’s brand new SYRN ad starts with her looking into the mirror just like Kevin did after putting aftershave right on her face. Though, as you’d expect from a lingerie ad, she's showing off a gorgeous bra paired with a cable knit cardigan set while looking at her reflection. Honestly, she crushed this Home Alone tribute. Just look at the original moment here:

The famous scream isn’t the only reference to Home Alone in the ad. Sydney going for a huge plate of ice cream while watching TV is totally giving Kevin McCallister, too. Plus, when she’s looking out the window, it’s definitely a play on that scene where Kevin tricks his home invaders by making it look like it's full of people. Funny enough, this ad comes about a year after Macaulay Culkin revived Kevin McCallister for his own Christmas campaign.

The commercial cleverly introduces the celebrity’s holiday collection that’s called “Hibernation Nation,” and I love how cozy it looks. The new line has some super flattering bralettes and thongs, as you might expect from SYRN, but the collection is actually predominantly cable-knit cardigans and short sets in colors like navy blue, red and "sugar cookie". The ad is perfect because it makes me want to buy a set and sit at home in front of the TV with some holiday snacks.

While Kevin’s perils in Home Alone were a conflict for him, I would happily be stuck at home for a few days. And that very much seems to be Sweeney’s intention with her new line. She also previously dressed up as Cindy Lou Who from The Grinch to tease the line for the first time last week. But now this Home Alone nod comes as Hibernation Nation is officially online.

Another nice touch is that the line includes cable knit dog sweaters, too! Imagine matching with your best friend while being comfy at home together? Sweeney really made this one with the girls in mind, and I’m adding to my Christmas wishlist stat.

We’ll be curious about what’s in store for Sweeney’s holiday season, especially after those recent engagement rumors. However, one thing that is clear is that she has the perfect outfits to really harness the immaculate, comfy vibes of the season.

When it comes to famous couples, Sydney Sweeney and Scooter Braun still seem to be sparking interest while in the public eye. The pair have been dating since 2025 and, in that time, they’ve rarely discussed each other. Yet, as they two continue to participate in fun-looking date nights and even nod to each other in subtle ways, insiders claim their romance is relatively solid. There have also been engagement rumors that have not been confirmed but, in the meantime, there are claims about how Braun and Sweeney are doing.

Considering the proverbial wall of privacy that typically surrounds Sweeney (29) and Braun (45), it’s difficult to pinpoint exactly what’s going on with the two at a given time. However, that hasn’t stopped sources from making allegations about what’s going on with them. Just recently, an insider spoke to Us Weekly about the theoretical prospect of the pair getting engaged sometime in the near future. If this person is to be believed, that’s not going to happen just yet:

Braun shares three children with ex-wife Yael Cohen, who he was married to from 2014 to 2022. The Anyone But You star’s relationship with her new beau’s kids has also been a topic of speculation since they began dating. Per the source, that dynamic with the kids is proving to be quite strong amid Sweeney and Braun’s romance:

Braun and Sweeney’s relationship allegedly dates back to Amazon founder Jeff Bezos’ wedding, which took place in Italy back in June 2025. It was there that the pair supposedly became acquainted and, in the months that followed, they were spotted hanging out in Florida and in other locales despite rumors that Sweeney wasn’t looking for love. For Sweeney, the relationship came about months after it was reported that she’d split from then-fiancé Jonathan Davino.

The two have since gone Instagram official and, during an interview this past May, Scooter Braun opened up about Sydney Sweeney (without mentioning her by name). At the time, he specifically said that he’d “met an extraordinary woman, kind and generous and smart, and real and down to earth — and one of the biggest surprises ever.” Reports suggest that Sweeney is also infatuated with Braun and that she may even been nearing her own Nobody Wants This moment if she converts to Judaism (Braun’s religion) upon marrying him:

All of that remains to be seen at this point, of course. It’s honestly hard not to wonder if Sydney Sweeney and Scooter Braun will end up tying the knot, considering how close they seem to be. Nevertheless, for now, the public can only go by the rare comments and social media posts as concrete evidence that Braun and Sweeney are still enjoying each other.

Sydney Sweeney broke the Internet a few weeks ago when she wore nothing but sports equipment (like footballs, hockey pads, and even soccer cleats) for a viral advertising partnership with betting ad Novig. The racy video has gotten 3 million views at the time of this writing and is so popular that Novig put an ad in front of their ad on YouTube. You can’t make this stuff up. But not everyone was so intrigued about Sweeney’s viral moment. A slew of female athletes spoke out against the "just sports" bent. Now, Pro Golfer Charley Hull would like to take a moment to defend the actress.

Athletes like Olympic swimmer Ariarne Titmus, sprinter Amy Hunt and gymnast Gracie Kramer, among others, found reasons to speak negatively about Ms. Sweeney’s ad. Titmus even called it “a massive step backward” on her Instagram Stories, but Hull feels differently, namely noting the Euphoria star was never claiming to be an athlete or to speak for women in sports. She told Heavy:

Hull mentioned the Novig ad was a business decision from the actress, which squares with the company confirming it was Sweeney who came to them with the partnership. It worked, too; the viral video has led to Novig becoming a household name and earning a higher valuation.

Hull Doesn't Feel The Blowback Has Been Fair

Hull also called out some of the athletes who felt comfortable taking shots at Sydney Sweeney, noting they are frequently seen in bikinis on their own social media. She’s not mad about the bikinis or anything, but she says if Sweeney can’t wear sports equipment as a non-athlete, she thinks it’s a little hypocritical for non-actresses and models to be complaining then posting their own glam photos online, as if they are models and actresses themselves.

The comment is similar to how Sweeney herself seemingly feels after she defended her position by posting shots of many famous sports stars posing for the ESPN Body Issue sans clothing in recent years. Meanwhile, Hull herself recently garnered attention for diving into the realm of bikini pics herself. She’s going to be in the Sports Illustrated Swimsuit issue this year.

Outside of modeling for the famous edition of the magazine, Hull has done tidily, just as Sweeney has, accumulating a reported $12.8 million in golf prize money and sponsorship deals during her career so far. I wouldn't be surprised if both boss ladies saw a little bit of themselves in each other.

Twas the night before Christmas… well, we actually have more than a few nights left before December 25, but Sydney Sweeney is already getting into the holiday spirit. Sweeney has been ramping things up lately when it comes to ads, as evidenced by her viral Novig sports ad, which sees her wear nothing but footballs. We've seen her advertise her Syrn lingerie line in the past, but this time she went with a surprising yuletide motif that saw her transform into none other than the classic Dr. Seuss character Cindy Lou Who.

Sweeney’s latest ad begins with the actress sitting at home and watching a vintage TV. From there, the video shows her watching footage of herself as Cindy Lou from How the Grinch Stole Christmas. There are several shots of Sweeney in character as Whoville’s holiday hero. One of them sees her wearing a striped outfit and shawl while carrying presents. Take a look.

Another scene from the celebrity fashion ad sees the Euphoria alum stringing lights as Cindy Lou (played by Taylor Momsen in the 2000 film) and, at one point, she looks around nervously. That may or may not be the character looking around in case a certain green curmudgeon comes around looking to steal her presents and decorations. Take a look:

Cindy Lou isn’t the only character to be honored in this ad, either. There’s also a segment that sees Sweeney channeling the beloved Jack Skellington of The Nightmare Before Christmas. In doing so, she even replicates a moment from the 1993 film that sees Jack gazing at Christmas lights. That aside, other segments show Sweeney sporting two other sets of lingerie, with the latter of the two giving major Snow Queen vibes.

Sweeney's ads have been very notable over the last year. I was personally surprised when I saw that the Housemaid star decided to sell soap infused with her bathwater. And that's not even getting into AE and other ad controversies that made a lot of money. It’s hard to deny that she’s drummed up business and publicity from certain marketing tactics, but some of them have drawn backlash.

Back in 2025, Sweeney found herself on the receiving end of backlash due to her collaboration with American Eagle. The “Good Jeans” promotional campaign evoked claims of eugenics and more. In the time since then, though, Sweeney has seemingly moved on and apparently even gotten to the point where she can even nod at the brouhaha.

Recent weeks have seen some parties express disdain over Sweeney’s Novig ad. According to reports, the star approached the brand in an effort to form an equity partnership of sorts. Said deal eventually resulted in shrewd business discussions, including an underwear-related request. The deal proved to be fruitful for Sweeney, though some female athletes argued that the ad was objectifying and signified a setback for female representation in the professional sports realm.

It’s hard to say how this latest Sydney Sweeney-centric ad will be received by the general public in the long run. For right now, though, fans in the comments of the YouTube video seem to love it. I’m not sure if Sweeney is coming for Mariah Carey’s unofficial Queen of Christmas title but, at the very least, she already has a head start on the holidays, thanks to this commercial.

There’s no doubt Sydney Sweeney and Scooter Braun are involved in a jet-setting romance. Beyond the general fact they’ve been spending a lot of time together – he even traveled to Australia to visit her while she was filming Gundam this summer – the two honestly have gone on some really epic dates. Like I'm talking dates most of us can only dream about.

There was the time the two went full Tom Cruise and walked on the outside of an airplane on a date, just for fun. There was the time they recreated the very cringe scene from Anyone But You in which they recreated Rose and Jack’s Titanic moment whilst doing all kinds of fun activities Down Under. Most recently, Sweeney shared a look at the two water skiing in Utah, and the landscape was so gorgeous, it didn't quite feel real to me. These are all things normal people are not typically doing on dates.

I’m not trying to imply they are weirdos for going on these over-the-top dates, but it’s clear the actress and the music producer have resources that are outside of most of our wildest dreams. (Her net worth is allegedly like $40 million, after all.)

The latest evidence? This week, Braun took Sweeney out on a boat outside of the city of New York, where they snacked and watched How To Lose A Guy In 10 Days. OK, maybe this one is a bit more achievable, but you definitely still need some cash. She captioned her post “hopeless romantic.”

Sweeney also shared a separate shot of the NYC skyline, just in case this date already didn’t look swoon-worthy enough.

Listen, a lot of people quietly go on adorable dates and don’t share them with the whole world, but if you’re renting a boat and doing this hugely romantic gesture, I don’t really blame the celebrity couple for wanting to share the moment. The date looked beautiful. It was a sweet idea I think most women would be excited about. Sweeney clearly cared enough about her night to post about it, and it probably took her all of two seconds out of the movie date to put together a post.

Sydney Sweeney’s going to have some press for Gundam and then The Housemaid’s Secret (with Kirsten Dunst) coming up, and we’ll see how her beau Scooter Braun factors into those events. Some time will pass before then, and if the trajectory remains the same, they’ll continue to have more than what they originally thought would be a “fling” going on.

Sydney Sweeney has become a bonafide celebrity in recent years between her buzzy roles in Euphoria and The Housemaid or her controversial campaigns – most recently with her “Just Sports” ad. So, of course, she must get recognized in public all the time. However, she was recently able to enjoy a day out-and-about at California’s busiest pier with one accessory: a brunette wig!

Remember Hannah Montana? I used to think how wild of a concept it was for someone to fool people simply by wearing a wig. Well, Sydney Sweeney just proved she would have completely walked past me unrecognized with the same idea. Check out her latest Instagram post:

Yeah, this is genius. Between the brunette wig and those big sunglasses, it’s no surprise to me that Sweeney skipped around the Santa Monica Pier without being noticed. The actress credits “bestie” Jayde Emory Hafner for showing up with a wig and prompting the fun-filled adventure.

Even though Sydney Sweeney looks completely different with brown hair, she can absolutely rock it. I’m obsessed with the amount of photos she and Jayde casually took at the SoCal landmark in their disguises. The people there were completely oblivious to the fact that later they'd go to her nearly 26 million followers!

The pair looks like they absolutely made the most of the incognito trip, too. They went on rides, checked out the arcade, got chicken tenders and fries, did photo booth pics and had their portrait done. I love their fully touristy Santa Monica T-shirts, and I wouldn't be surprised if they bought those while on the pier, too. Honestly, this is an iconic friend date, and it makes me want to go out with my own BFF with wigs even though I don’t have to worry about people coming up to me to talk out my controversial fashion thoughts like Sydney does.

Sweeney’s wacky fun day out comes in the wake of her viral “Just Sports” ad campaign with the betting exchange company Novig. Numerous famous female athletes have been publicly critical of the ad that has Sweeney wearing nothing but footballs for reducing women’s connection to sports to pure objectification.

Otherwise, as of late, Sweeney has been filming The Housemaid’s Secret with Kirsten Dunst, Paul Anthony Kelly and Brittany Snow. The thriller is already set to hit the 2027 movie schedule on December 17. Additionally, Sweeney is getting ready to film a new version of Sleepy Hollow with Off Campus star Belmont Cameli in February of next year.

And, when it comes to the personal side of things, Sweeney's reportedly getting so serious with Scooter Braun that she might pull a Nobody Wants This moment and convert to Judaism. That's because they've allegedly discussed getting married and starting a family. Sweeney’s got a lot going on, and she’s one of the most talked about celebrities right now. So there’s nothing like blowing off some steam with a bestie carefree day, and she sure had one thanks to her very simple but effective brunette camouflage.

Sydney Sweeney has made a lot of money in general thanks to producing movies but also partnering with companies like Novig, yes, of the viral “just sports” ad fame. She also has an extremely solid partnership with denim company American Eagle, and despite some backlash to an early “great genes/jeans” campaign, has put out some pretty fashion forward denim. Now though, she’s embracing a trend I just don’t think I can get behind.

Yes, I am talking low-rise jeans. Sweeney’s still making money with AE, and she’s been a giant proponent of them via her latest American Eagle collaboration, which gives fans everywhere the opportunity to try the trend in a bunch of different silhouettes. Sweeney called the new trend “exciting” in an interview with Refinery 29, and said we should all be ready to embrace the new look.

Sydney Sweeney has been candid she doesn’t care when the Internet calls her out for her fashion choices, and she’s definitely standing by the low-rise, here. I mean she’s not wrong about the fashion being recycled part. I remember painfully pushing through the days low-rise was popular in the Noughties, and this isn’t exactly the first time I’ve seen low rise on the rise lately.

For example, the look was all OVER the VMAs this year on celebrities from Taylor Swift to Charli XCX. The MTV event is known for being on the cutting edge of some more casual celebrity fashion trends. Meanwhile, my pal’s teen daughter recently gave me a pair of awesome brand new high waisted jeans because she’s moved on to low-rise, so if you wondered where I'm at with this trend, I don't think I need to type much else.

Low-rise is certainly a fashion staple not everyone can pull off. Here’s a list of some of the types of people who low-rise denim isn't made for:

• Anyone who doesn’t have rock-hard abs
• Anyone who doesn’t really have a butt to hold up the more relaxed waist low rise jeans (what’s next whale tail?)
• Anyone with a short torso
• Anyone with short legs
• Anyone who is relatively curvy

So to be clear, I feel as if you really need to be thin, but still have a cushy derriere, and oh be at least average or above in height to pull this look off. I think it’s pretty clear from this post that I am a hater, and I am not alone. Gen Xer Elizabeth Banks has also shared a similar sentiment, but as Sweeney herself notes, it's apparently high time we get with the times.

However, I will say I’m not exactly always the earliest adopter, and from the way I’m seeing my friends’ kids dressing, I do think low-rise will be here to stay for a while. So kudos to 29-year-old Sydney Sweeney for being ahead of the bell curve. I’m only a little jealous about how well she pulls off the look.

Glen Powell has been open about the hard work he had to put in to break big in Hollywood and what it felt like to not land the part in Top Gun: Maverick that he initially wanted. Now, he’s a leading man, and he’s still learning. Most recently, he got real about the lessons he learned from the Anyone But You faux romance with Sydney Sweeney and movies he’s made that have flopped.

Glen Powell Reflected On His Anyone But You Faux Romance With Sydney Sweeney

These days, Glen Powell is dating Michelle Randolph, and Sydney Sweeney is with Scooter Braun. However, around the time of Anyone But You’s release, there were rumors that there was something between Powell and Sweeney, and the faux romance and allegations were a massive topic of discussion.

Now, years have passed, and Powell is reflecting on it all. In an Esquire profile, it's stated that the end of Powell’s relationship with Gigi Paris was hard, and it got worse when rumors about his and Sweeney's relationship off-screen were used to get people talking about their movie. He admitted that they did “lean into” the rumors “a bit.” However, after that, the actor worried he wouldn’t be able to settle, so he asked for his dad’s help. Here’s what Glen Powell Sr. told his son:

The Hit Man star’s dad went on to say that this issue is overcome by finding the right person, and well, now, his kid is with Randolph. Along with all that, the Top Gun: Maverick actor has made it clear that he won’t be doing something like what happened with Anyone But You again:

That new chapter features the Landman actress and a bunch of projects Glen Powell is working on. However, while he’s made his fair share of hits, he’s dealt with flops too, and he got real about those lessons as well.

Glen Powell Has Had Many Hits, But He Recently Opened Up About The Flops

While Glen Powell has cemented himself as a star thanks to movies like Top Gun: Maverick and Twisters, some of his other films have flopped, like The Running Man. Edgar Wright’s movie was poised to be a big deal; however, it ended up making $69 million worldwide on a reported $110 million budget. Speaking about all this, and the behind-the-scenes drama going on at Paramount at the time, the actor explained:

After that, Powell’s release at the top of the 2026 movie schedule, How to Make a Killing, didn’t really make a splash, and it’s sitting at 45% on Rotten Tomatoes. The actor says there were problems with the making of that film:

The story notes that there was a rush, though, because the actor is a very busy guy. So, what did he learn from all this? Well, his mom and sisters told him to “Set some boundaries. Protect your time.” So, that’s what the actor did, as he planned a break, got an assistant and “got selfish with both his time and his contact information.”

While going through situations like this is never easy, growing pains are necessary and lessons are good. It would seem Glen Powell is deciding to learn from all this as he moves forward and continues to show us why he’s one of Hollywood’s leading men.

Well, the last couple I expected to compare Sydney Sweeney and her boyfriend Scooter Braun to were Noah and Joanne from Nobody Wants This. However, at this time, it’s an apt comparison to make. Allegedly, The Housemaid star is thinking about converting to Judaism as she and her boyfriend work out the next steps of their relationship (which could include kids). That kind of choice is at the center of Nobody Wants This; however, Sweeney's reported situation is not totally like the one Kristen Bell's Joanne is in.

So, it’s been reported that Sweeney has been seen at Rosh Hashanah services with Braun, and there have been rumors that she’s thinking about converting. According to Page Six, the actress is apparently serious about it and has met with two rabbis. This could be happening because the couple wants to start a family, as one source alleged:

Another source told the outlet earlier that the music mogul also feels strongly about marrying Sweeney. Apparently, he’s “trying very hard” to do it too:

Now, these rumors about religion and Sweeney potentially converting to Judaism do line up with the primary conflict in Nobody Wants This, which is ironically set to return on the 2026 TV schedule for its third season. In the hit Netflix series, Kristen Bell’s Joanne starts dating a rabbi named Noah (Adam Brody). Throughout the first two seasons, questions about whether Joanne will convert to be with Noah are primary points in the story, and she goes on quite the journey to figure out if that’s something she wants to do.

It would seem that Sweeney is not dealing with something like that, based on this report that claims she's taking this all very seriously and meeting with rabbis. However, it does sound like the Euphoria actress converting to Judaism might be an important choice the couple has to make, just like it is for Noah and Joanne on Nobody Wants This.

Plus, like Brody and Bell's characters, it seems like Braun and Sweeney are very serious about their relationship and their long-term future. Earlier this year, the businessman called his romance with the actress one of the “biggest surprises ever.” On the Anyone But You star's birthday, he also took to Instagram to write about how she “showed [him] how life with true partnership can be lived.”

So, now, we’ll have to wait and see if the next step in Sweeney and Braun's relationship involves her converting to Judaism, marriage and kids. In the meantime, you can see where Noah and Joanne’s romance is headed and how their relationship with Judaism impacts it by streaming Season 3 of Nobody Wants This with a Netflix subscription on October 22.

It’s been several weeks since Sydney Sweeney wore nothing but sports balls for a new ad shining a spotlight on the sports betting company Novig. I don’t think there’s any question the ad worked to get the name Novig into peoples’ minds. I had no idea what the betting platform was before the viral advertisement, but I certainly do now. Even days later, there are more and more people talking about Sweeney… but also about her ad.

In fact, the new venture has been great business for Ms. Sweeney, who has marked a name for herself not only as an actress but also as an entrepreneur. She’s reportedly learned a few tricks from beau Scooter Braun along the way, and she was the one who brought the partnership idea to Novig, and not the other way around.

What happened next? The 58 second ad is extremely memorable. In it, Sweeney tries on a variety of sports equipment – and only sports equipment – while talking about the app, which is “just sports.” You can’t bet on Sweeney’s underwear color. You can’t bet on weird things happening in pop culture, like who will be the next James Bond. It’s “just sports” you see.

The ad has racked up millions and millions of views across platforms, and while some athletes have publicly decried the ad as undoing years of work in women's sports, Ms. Sweeney hasn’t seemed bothered. She’d clapped back with more instances of athletes getting naked in the name of sports when the criticism first started coming down the pipeline. Now, there’s other evidence the ad was a good idea for Ms. Sweeney, at least from a money-making standpoint. That’s because it’s been incredibly effective.

When the actress went to Novig about a potential partnership, she became an equity stakeholder in the company. At the time, it was valued at about $500 million on Wall Street. This week, just a few paltry weeks after the ad dropped, it more than tripled its valuation. Per the Wall Street Journal, the company raised new funding to the tune of a $2 billion valuation.

That’s a huge difference, and it’s mostly come on the back of Sweeney’s viral ad. Prior to that, sure Novig had a working deal with the New York Mets and had garnered a loyal podcast following. Most people, myself included though, had never heard of it.

As for the ads, Novig CEO Jacob Fortinsky has said the company never intended to create the ads for ladies in sports or to offend any ladies in sports, noting:

The CEO went on to say he and the company knew Sweeney had detractors that pre-dated her work with the sports betting company. The Internet has hated on previous campaigns like her AE Jeans campaign or that time she did an ad for Ford. (To note, the jeans campaign that also received backlash also ended up being good for American Eagle.)

Still, it was worth the risk for the company to say yes, though Fortinsky also said he felt she “did a great job" at the end of the day. Now, if Wall Street is any indication, it was a partnership that made sense for both sides.

There’s no question the late night sphere has gotten more political in recent years. Some of this is due to tension that’s arisen between the current administration and the hosts and writers on late night. Some of this is doubtless due to the economic landscape and what people are wanting to ingest. So, it was no surprise when Seth Meyers did a Late Night but involving politics. It was a surprise when Sydney Sweeney randomly took some shrapnel.

Here’s what happened. Seth Meyers did a bit on NBC where he mashed up ridiculous questions his writing staff came up with with real-life White House press conference clips. For example, Seth asked, “How is Sydney Sweeney’s nude ad campaign helping blue-collar American workers?” The camera then cut to a press conference with Karoline Leavitt talking about Jergens’ success. This was amusing for anyone not named Sweeney or Leavitt.

I thought this was a pretty funny setup overall, but when it happened on air, people were actually a little uncomfortable with the Sweeney joke on Late Night with Seth Meyers. This led the host to joke the bit “got a bigger laugh in the writer’s room.” Still, the segment continued, and a subsequent joke about Vice President J.D. Vance got a bigger reaction from the room.

The political bent comes as the administration has had tension with Stephen Colbert (when he was still on air) and also hosts like the "not funny" Jimmy Kimmel over the last couple of years. Even Meyers has not been immune, as President Trump called for him to be canceled last year.

What Meyers was mentioning this week was Sydney Sweeney’s latest viral ad, which caught backlash similar (but different) to her AE Jeans situation. She’d partnered with an online betting company called Novig for a “Just Sports” ad which saw her wearing nothing but sports equipment. When some female athletes complained about the context, she doubled down in her response.

It’s Sweeney who’s really been laughing all the way to the bank. She actually brought the partnership idea to Novig when it came to the sports ad Seth Meyers was poking fun at. She partnered with the brand and now has an ownership stake, and she said she chose Novig because she liked that people weren’t able to bet on things like what color underwear she was wearing. The ads subsequently went viral, and helped Novig build a household name. Now, if she’s getting poked fun at on late night TV, I’d say the ad has made its mark.

Sydney Sweeney can’t catch a break when it comes to ads she’s appeared in. People don’t like the context of her lingerie line. The Internet complained about her American Eagle ads. She managed to incur the ire of a bunch of female athletes over her gambling app ad which saw her wearing nothing but sports gear. It’s been a tough few weeks on the ad front, but in Sweeney’s onscreen life, business is booming. At least Off Campus’ Belmont Cameli sounds excited to be working with her.

Sydney Sweeney’s started getting into producing on her own, and her next role (notwithstanding the hotly anticipated sequel to The Housemaid which has also been getting off the ground) will have her brand Honey Trap working with Margot Robbie’s LuckyChap. Even better? It’s a Sleepy Hollow film, and we’ve run down many of the details before.

Cameli told ET he’s stoked to work with the actress coming up, which is a nice change of pace from the comments Sweeney has been getting in recent weeks.

OK, so the Off Campus star generally sounds enthusiastic about everything to do with the experience and not just Sweeney. Although I guess he might be singing a different tune on set if he doesn’t have much experience working with horses. As we well know, horses can be tough, and actors often lie about experience, but this is one production that’s not yet fully off the ground. We’ll have to wait and see what happens.

I am excited to see the Euphoria star and the Off Campus star team up. Both really broke big in this industry in teen dramas with huge fanbases. Both also know very well what it’s like to deal with the rumor mill, as Sydney Sweeney and Zendaya feud rumors rolled around and Cameli’s dealt with the same type of thing regarding his co-star Ella Bright. Cameli's played a hockey player and we know Sweeney can rock hockey gear. I'm just saying, they have plenty in common.

This won’t be the first time Ms. Sweeney has done a period drama. She appeared in Tarantino’s Once Upon A Time In Hollywood sixties drama a while back. She was also in Ron Howard’s Eden, which was set in the 1930s. A Sleepy Hollow retelling has me excited, however, as it's a change of pace for both actors. Plus, I’m interested to see how it stacks up to Tim Burton’s Christina Ricci and Johnny Depp Gothic horror film from the ‘90s. If the whole thing takes Sweeney away from the ads game for a while, perhaps the Internet will get a break, as well.

Sydney Sweeney is staying as busy as ever, from her polarizing viral sports bet ads to the upcoming Housemaid sequel to that live-action Gundam movie she filmed, and it looks like everything is moving along nicely for her next big acting gig, which also happens to be the first production through her new banner Honey Trap's deal with Sony. She's set to play the lead in a perspective-shifting reimagining of the short story The Legend of Sleepy Hollow, and now one of Off Campus' hunky leading men has been tapped to join Sweeney in the new film.

Belmont Cameli, who's currently best known for portraying Briar University's hockey team captain Garrett Graham in Prime Video's highly popular Off Campus, is reportedly set to join the supernatural romantic thriller as a love interest of Sweeney's. And I can just hear all the sighs of jealousy echoing around. But let's not forget there's a headless horseman running around. (Or riding around, I guess.)

Hollow is an adaptation of filmmaker Lindsey Anderson Beer's upcoming debut novel that is set to be published in Fall 2027 at Putnam. (It's unclear if that means the movie will also be a 2027 release, or if it's being eyed for 2028.) The story is told from the P.O.V. of Sweeney's Katrina Van Tassel, who becomes a lynchpin of sorts within a danger-filled mystery, while also juggling the struggles of a love triangle of the supernatural variety. Something we've ALL dealt with, I'm sure.

Belmont Cameli will portray Brom Bones, or Brom Van Brunt, the more mischievous and antagonistic of Katrina's suitors opposite Ichabod Crane (who has yet to be cast). The literary character is an ego-driven prankster who is strong enough to back up his big talk, even if he's not necessarily a violent person. The upcoming book-to-screen adaptation is said to be a contemporary take, so the actor will presumably be dressed more like his other roles as opposed to the garb worn in Tim Burton's Sleepy Hollow.

Belmont Cameli became a global heartthrow with the release of Off Campus earlier this year, but I personally first adored him as the kindhearted, if dimwitted, son of Jessie and Slater in Peacock's Saved by the Bell revival. His most recent features both dropped in 2025, the horror video game adaptation Until Dawn and Barry Levinson's gangster drama The Alto Knights.

Lindsey Anderson Beer will be adapting her own novel for the screenplay, and she's also set to make this her next directorial effort following her 2023 film Pet Semetary: Bloodlines. She'll also be producing through her Lab Brew imprint, with Sweeney's aforementioned Honey Trap also producing.

Who should they get to play Ichabod Crane? Sweeney's Anyone But You co-star Glen Powell? One of Belmont Camelli's Off Campus co-stars? Sweeney's real-life beau Scooter Braun? It probably won't be any of those, but it's okay to dream.

Almost three years ago, Sydney Sweeney was already facing criticism online. In an interview in December of 2023 she said “the biggest misconception for me is that I’m a dumb blonde with big tits.” At the time, she was promoting Anyone But You, a rom-com that blew up thanks to her chemistry with Glen Powell, but it’s also a movie that served as her first foray into executive producing. It was clear from her relentless promotion of that movie she has talents outside of just looking pretty on the big screen, but here we are three years later and Ms. Sweeney is still facing criticism and backlash for her business and acting choices.

This past month, she’s been promoting her own lingerie line Syrn, as well as rolling out a partnership with Novig, a new sports betting app in which Sweeney is seen wearing nothing but sports equipment. The ad is set to the tagline “just sports” and it’s earned the ire of journalists and some female athletes alike, some of whom find it tasteless or offensive. To be fair, though, Sweeney signed on to the brand because it was… just sports.

Amidst all of this commentary, Sweeney’s viral W clip is making the rounds again and lots of people have thoughts. Tons of viral comments run the gamut from “you go girl” to “I think she got lost in her character and can’t tell difference anymore from real life” to “the female body is a powerful thing that doesn’t mean plaster your body in everything you do.” Lots of people online are comfortable sharing their thoughts.

These new comments make it clear Sweeney’s latest business foray sparked another round of commentary, and a lot of people have thoughts about Sweeney’s own take, which essentially states that she has the body she has, and she can’t worry about it. If you haven’t seen the clip in question, you can take a look.

I myself did not know what Novig was before the start of September, and now I do, so the sports app clearly did something we paid attention to, but the reception has maybe not been as positive for the actress promoting the service, as athletes like runner Amy Hunt and UCLA champion gymnast Gracie Kramer have spoken out. Ms. Sweeney is doubtless laughing all the way to the bank however, as she brought the idea to Novig, and not the other way around.

Sydney Sweeney seemingly has no problem with using her assets to sell everything from her role in Euphoria to her own bathwater. The context seems to be what people are objecting to; though she’s stated she feels people will talk about her body regardless, and in the last few years she’s increased her value in many ways outside of acting. She launched her own lingerie line. She has partnerships with brands like Novig and American Eagle. She’s producing some of her own movies. Plus, she’s still front-facing in big movies like the upcoming The Housemaid 2 (which is currently filling out its delightful cast). I’m sure there will be new news soon about what she’s doing next, and doubtless it will have tongues wagging.

After her engagement to Jonathan Davino ended in March of 2025, many thought it would be time for Sydney Sweeney’s single girl era to bloom. She was on the precipice of the final season of Euphoria, had a few hit movies under her belt, and was one of the most-talked-about actresses in Hollywood. Yet a new romance emerged for Sweeney with record executive Scooter Braun. Now, a year after this relationship's reported beginning, we are finally getting the skinny on this unexpected showbiz relationship that allegedly surprised even Sweeney herself.

Per a recent report from People, Sweeney (29) and Braun (45) are stronger than ever after being together a year. An inside source alleged that when they first started their relationship, Sweeney wasn’t looking for anything serious at all, and that aligns with past claims. So that begs one question: what exactly did Sweeney want before linking up with Braun? Well, the insider shared some details on the actress' "plan" before she found a new partner. The source told the publication:

If that's true, it makes sense, especially considering Sweeney was coming off a seven-year relationship. There are also some other factors to consider as well. Sweeney’s situation was even more complicated, considering she was also professionally involved with Davino, as he served as a producer on some of her films like Anyone but You and Immaculate.

However, Sweeney apparently saw something in Scooter Braun, because not only did things take off between the two of them romantically, and they’ve only gotten more serious. And she has also entrusted him enough to get involved in professional matters.

It has been alleged that the Christy star likes Braun’s fresh perspective that he brings to the table when it comes to her brokering business deals. Not only that, but Braun has reportedly helped negotiate major deals for Sweeney, influencing her career moves in the process. Some have even alleged that it’s Braun who is calling the shots when it comes to his girlfriend’s business opportunities, though that claim should be taken with a grain of salt.

Nevertheless, the two seem to be in love and enjoying their summer. They notably first met at Jeff Bezos and Lauren Sánchez Bezos’ wedding in Venice, Italy in 2025 and decided to spend their one-year anniversary at the place where they first connected. A source told People:

They sound like a pretty perfect match and, while the pair have mostly kept their relationship private, they have occasionally posted about each on social media. Maybe another engagement could be on the horizon? We will just have to wait and see.

When Sydney Sweeney isn’t on an Italian vacation with Scooter Braun, you can catch her in her latest film, The Housemaid, which is currently streaming on Starz. The movie was a big box office hit, and the sequel, The Housemaid’s Secret, is one of the most anticipated entries on the 2027 movie schedule.

Over the last year or so, Sydney Sweeney has made her name synonymous with underwear. She’s done this thanks to the launch of her Syrn, her lingerie line she personally reps when she has downtime between filming projects. The actress is not shy about promoting her own product, but when it comes to her celebrity fashion choices, there’s apparently one thing she hates: People betting on her underwear.

If you are familiar with online betting, you probably already know there are corners of the interwebs in which you can bet on nearly anything. There’s sports betting, of course, but you can also put money down on topics like who will be in the next James Bond movie. Bets get weirder than that, of course. Every year people put money down on the Puppy Bowl or wild things President Trump may or may not say, and the bets only get seedier from there.

Sydney Sweeney is aware of factions of the Internet who will bet on her underwear color, and she didn’t want to support that. So, before she donned footballs and only footballs to work with Novig, she wanted to confirm they’d be sticking to sports bets only. Then, they crafted a viral ad that’s been liked nearly a million times after its release.

In an interview with Front Office Sports, Co-founder and CEO Jacob Fortinsky opened up about what spurred Sweeney to say yes to them and not other betting companies.

Intriguingly, it wasn’t Novig that approached Ms. Sweeney. Instead, the actress approached them after hearing about the space and wanting in on the ground floor – at least when it came to sports betting. Rumor has previously had it her new beau Scooter Braun may have had a hand in the deal, but from the sounds of things, we know the actress at least set a meeting with the company and not the other way around.

It's a good fit, as the actress herself has proven to be quite sporty, and got really into fitness when she played Christy Martin last year (though her foray into athletics has caused some backlash). Fortinsky said Sweeney also played a big hand in crafting their “just sports” message, which at only two words is still quite memorable. Maybe not as memorable as an ad featuring the actress straddling a basketball hoop and playing tennis in tighty whities, but memorable nonetheless.

Sydney Sweeney’s shown a propensity for both business savvy AND trendsetting over the last several years, and with more projects coming down the pipeline in Hollywood and beyond, that doubtless won’t slow down.

As she’s wont to do, Sydney Sweeney amassed a slew of attention in the last week, this time for her partnership with the sports trading and prediction app Novig. Well, less for the partnership itself and more for the mostly nude ad campaign that she’s heading up. After the first spot had her wearing nothing but footballs, the actress’ fans were overly approving, but that wasn’t the case for the rest of the internet, and the (literally) cheeky Novig ad quickly earned criticisms from sports fans and female athletes.

Part of the backlash has centered on the belief that Novig’s campaign trivializes women in sports, and that it sets back any progress made to change public perception on that topic. The majority of complaints out there are focused on the general lack of costuming, and the idea that Sweeney too often relies on using her body as a selling point in her marketing promotions (and even her wildfire prevention messages). Which doesn’t address the fact that it was as much a lucrative business decision as anything, and that she’s making bank.

Sweeney seemingly hasn’t publicly addressed all the smack talk about her commercial, but it’s not outside the realm of reality to think that her Instagram posts shared on NFL Sunday are an indirect and winking response to any and all haters out there. Rather than stepping back in any way, the Euphoria vet shared different posts to her main page and her Stories that show off her curves hidden behind a variety of sports equipment, including hockey sticks.

The heart of the post is a video that has also been shared on YouTube and elsewhere, in which the camera zooms up on a topless Sweeney in Novig underwear, saying, "It's gameday." Images make up the rest of the gallery, and fans can see the Anyone But You star using a variety of balls and other sports equipment beyond footballs to cover her nether regions.

We've got a tennis ball and racket in applicable spots, Sweeney laying down across a basketball, as well as her posing with a baseball bat, an oversized hockey stick(?), and a fun shot where she's got three different balls balancing on various body parts.

Even if she didn't directly address anyone adding to the online backlash for the Novig ads, Sweeney's post seems to make enough of a statement all on its own about how she feels. "Oh, you didn't like me covering my chest with footballs? What about all of the other ones?" Well not golf balls, since those wouldn't hide anything.

For her IG Stories, Sweeney posted the "It's gameday," video followed by a gallery of covers from ESPN Magazine's The Body Issue in years past.

The Novig partnership comes as Sweeney is also promoting her lingerie line SYRN, though that reportedly hasn’t been doing as well as anyone expected following the immediate sell-out at launch. I'd be interesting to see if these ads have any effect on SYRN's sales.

Sydney Sweeney has had her share of viral jaw-dropping moments, from that Hollywood sign stunt to promote her Syrn line to turning her bathwater into soap. Her most recent partnership somehow takes things to a new level, with her ad for the sports trading app Novig showing her wearing nothing but footballs and other sporting equipment. For Sweeney, though, it turns out this collab was not just a viral moment: It was also quite the savvy business deal.

We’ve definitely seen Sydney Sweeney turn up the heat when she’s hawking products, especially when it comes to her own SYRN campaigns. As for her Novig brand deal, founder Jacob Fortinsky said it was Sweeney who approached them, saying she was “interested in some kind of equity partnership.” Fortinsky told Front Office Sports:

Jacob Fortinsky confirmed Sydney Sweeney is now an equity holder in Novig, but he wouldn’t disclose her ownership stake or how much she made from the racy ad. In case you somehow missed Sweeney straddling a basketball goal, check out the full Novig ad below:

What drew Sydney Sweeney to this company in particular was reportedly its sole focus on sports, the Novig founder said. She was allegedly “uncomfortable” with some of the options other companies offer their clients, and she apparently helped to craft the message from her ad about, “No betting on wars or deaths, and no politics.”

Becoming an equity holder in Novig is quite the move from Sydney Sweeney, but it has me wondering if it's also yet another sign of how her boyfriend Scooter Braun might be introducing her to new perspectives within the business world. He also allegedly had a hand in Sweeney joining the talent agency CAA, even reportedly going behind the back of his girlfriend’s manager to get her a meeting.

With Scooter Braun’s history as a talent manager, he’s reportedly been advising The Housemaid star on brand collaborations and endorsement deals. It’s unknown if he had a hand in the Novig partnership, but he allegedly has had “no issue” with the provocative work she did on Euphoria, so if that’s true, we can assume he’s on board with her wearing footballs as clothing.

That would be a good thing, because the Novig founder said there are more ad spots coming that feature Sydney Sweeney, with one being centered around “responsible trading.” It makes sense that she’d appear in multiple ads, now that she’s officially a big part of the company, so we can start letting our imaginations run wild about what’s to come.

In the meantime, though, she’s still got a couple of on-screen projects headed our way, though nothing for the 2026 movie calendar. In addition to the upcoming live-action Gundam movie, Sydney Sweeney will also star in The Housemaid’s Secret, the sequel to 2025’s The Housemaid, which is streaming on Starz.

While Sydney Sweeney is well-known for her work as an actress, she’s also solidified herself as a major marketeer of sorts. The A-lister has jumped into more than a few business ventures that have seen her star in various commercials. From the advert for her SYRN underwear campaign to her infamous American Eagle “Great Jeans” ad, she’s landed quite a few deals. I’ve long believed Sweeney’s bathwater soap ad to be her most eclectic piece of marketing, though a new sports-related promo may now take that crown.

Sweeney has now joined forces with Novig, a trading app that allows fans to make predictions on major sporting developments. The company decided to emphasize their aim to assist sports traders by enlisting the Euphoria star for a near-minute-long ad that sees her nude or scantily clad. And, throughout the ad, Sweeney is seen covered only with footballs, pads and more. There’s also a cheeky bit to this commercial, as it sees the star constantly stating that the brand’s focus is “just sports.” Check it out:

I’d really would have loved to have been in the pitch meeting for this particular commercial, because that had to have been an interesting sell. Just imagine someone saying, “What if Sydney Sweeney were to sit on top of a basketball rim while nude and spinning a ball on her finger?” Even with the Christy star’s tendency to be involved in wild ads, I’d be lying if I said I saw this coming. Still, from Novig’s standpoint, it’s understandable as to why they’d want to collaborate with a notable name like Sweeney.

As interesting as it’s been to see Sweeney navigate her acting career, it’s been even more intriguing to see how she’s landed brand deals. This latest one may be quite wild, but her decision to sell soap infused with her own bathwater over a year ago was particularly surprising. However, I suppose fans should’ve seen that coming, especially given that by that point, Sweeney had already taken to selling body wash from a bathtub. And it’s hard to deny her hustle, as the soap promotion ended up working out.

Sweeney’s team has seemingly become quite savvy with promotion at this point, so much so that it’s come to the point that the star can even use ads to poke fun at misfires. A firm example of that would be Sweeney nodding at the “great jeans” brouhaha in a second American Eagle campaign. So, yeah, I think she and her collaborators have the hang of marketing at this point.

This ad also drops on the heels of Sweeney making a major career move. Just recently, the actress signed with CAA and, apparently, she can thank boyfriend Scooter Braun for setting up that meeting for her. It’s been reported that amid the relationship, Braun has been offering a variety of perspectives in regard to business. Whether Sweeney consulted him on this latest sports ad is unclear.

Regardless of that, though, Sydney Sweeney continues to prove that she’s willing to get risqué when it comes to commercials. Now, my question is whether she can somehow top the sight of herself covered in just footballs. I suppose time will tell.

Sydney Sweeney has continued to work steadily in Hollywood, as she’s lined up more than a few high-profile gigs in the past several years. At the same time, the Anyone but You star is also looking to expand her professional portfolio by diving into other enterprises like lingerie lines and even bath soap. It’s been reported that Sweeney has more than a few people in her corner, with boyfriend Scooter Braun being one of them. On that note, it now seems the actress can attribute a recent (and big) career move to Braun.

For the bulk of 2026, Sweeney has been without an agent when it comes to the acting side of her career, though that recently changed. It was recently reported that the A-lister was just signed by Creative Arts Agency (CAA) and, now, it seems there’s an interesting wrinkle to that development. According to Puck, it was Braun who arranged for Sweeney to meet with CAA’s Kevin Huvane to discuss a signing. Not only that, but five different sources alleged that Braun went around Sweeney’s manager, Jennifer Millar.

This reported situation is notable for a few reasons, with one of those being the history between Millar and Sweeney. Millar previously served as the Christy star’s agent at Paradigm Talent Agency though, upon Millar’s departure from the brand in 2025, she took Sweeney with her to Brillstein Entertainment Partners and became her manager. As of this writing, Millar hasn’t formally commented on the CAA signing or Braun’s purported involvement. Yet another insider claimed she didn’t need to be made aware of the deal.

As for Braun, at this point, this isn’t the first time it’s been reported that he’s assisted Sweeney in career-related matters. Braun and Sweeney apparently started dating in 2025 and, since then, it’s been alleged that he brings a fresh perspective to the table, especially regarding business opportunities. To that point, Puck also alleges that the former talent manager is advising his girlfriend on brand collaborations and endorsement deals. It’s also said that he’s helping Sweeney with PR-related affairs.

There have also been reports regarding the dynamics of the Sweeney/Braun relationship, specifically in regard to the former’s body of work. Sources previously alleged that Braun had no problem with the racy scenes Sweeney filmed for Euphoria. While it’s also been asserted that the pair have leaned on each other for support, sources close to Sweeney’s family claim they’re uncomfortable with the supposed amount of influence Braun has over her business dealings.

Regardless of what the specific dynamics in the relationship are, Sweeney is still making waves in the industry. From an acting standpoint, she’s already booked two gigs for 2027 movie schedule, which are The Custom of the Country and the highly anticipated book-to-screen adaptation The Housemaid’s Secret. Sweeney has also booked a major blockbuster in the form of the upcoming Gundam movie.

It’s definitely clear that Sydney Sweeney’s star is still rising, and it’ll be interesting to see how she continues to navigate the entertainment industry. Additionally, I’m intrigued as to whether or not Scooter Braun will reportedly continue to lend a hand when it comes to his lady’s career. Considering that the two don’t discuss their relationship in depth, the chances of either of them providing some clarity on this front seems slim at the moment.

Sydney Sweeney has been all about her lingerie line Syrn lately, especially with her “Birthday Boobs” collection making its debut this month in celebration of her birthday. As the actress arrived in Italy for the Venice Film Festival on Wednesday, there were definitely elements of her outfit that suggested bedroom attire — particularly her lacy halter top — but her baggy shorts created a unique combination that I’m absolutely obsessed with.

While Sydney Sweeney doesn’t have any features planned for the 2026 movie calendar, she spent the summer in Australia filming Gundam, a live-action anime adaptation for Netflix. But she took some time away from the beaches, bikinis and Braun (boyfriend Scooter Braun, that is) to make an appearance in Venice on behalf of Armani Beauty. Check out this gorgeous outfit:

Sydney Sweeney showed a good bit of skin in her ruffled lace halter top, which covered her chest but little more with the see-through fabric. Hints of underboob peeked out from behind the nude fabric, while her midsection was left mostly bare. The top formed a diamond shape, as the lace wrapped behind her neck and fell to a point at her belly button.

It’s not rare to see Sydney Sweeney in such a sexy, feminine top, but she really proved why she’s such a big name in celebrity fashion by how she paired it with baggy Bermuda shorts.

The khaki shorts were tied at the waist with a thick belt, both of which matched the color of her halter top exactly, as they came all the way down to her knees. I wouldn’t have thought the sheer, ruffled top would pair so perfectly with the casual pants, but the actress easily pulls it off.

She kept the nude theme going with clear open-toed heels, and she carried a small Fendi purse, accessorizing with sleek rectangle-framed sunglasses and diamond stud earrings.

Sydney Sweeney has been bringing low-rise jeans back lately in her partnership with American Eagle, so these Bermuda shorts are perfectly on brand with the other midriff-baring looks she’s been serving.

What else is on brand about her Venice Film Festival look? Showing skin, and lots of it. Sydney Sweeney’s viral lingerie line Syrn sold out quickly at first, but reports have indicated the excitement surrounding the brand hasn’t sustained. That can’t be for lack of effort on Sweeney’s part, because her Instagram page is filled with pics of her rocking the alluring items.

She’s also notably been using her platform for a good cause. Last month, Sydney Sweeney donated profits from her “Do What Makes You Naked” campaign to help with the wildfires in Spokane, Washington.

I’ve got a feeling the amazing combination that Sydney Sweeney showed off in Venice isn’t the only jaw-dropping fashion moment she’ll provide during the film festival. We’ll definitely be keeping our eyes open for the next show-stopping look.

Ever since launching her own size-inclusive lingerie line, SYRN, Sydney Sweeney has been making headlines for it. Now, it's the talk of the town because her latest drop features a detail that's incredibly sweet and thoughtful.

The Smart Objects actress previously expressed that her inspiration for the lingerie brand was to show that everyone’s “boobs and bodies” are unique, with full representation of all sizes. But according to a press release shared by InStyle, Sweeney added another message sewn into the brand’s new collection, “Birthday Boobs,” that’s too sweet:

Aww, that’s just too cute! Spreading your love to women of different shapes and sizes in the lingerie they’re wearing is the perfect way for The Housemaid actress to show fans that they’re all beautiful and loved. To me, an inspirational message like that seems a whole lot better than an autograph.

For more context on “Birthday Boobs,” her new lingerie line will be dropped during her birthday month of September. In the same press release, Sweeney revealed she wanted her upcoming collection to feel “really feminine and special” to her. With the undergarment attire coming in 44 bra sizes and three colors - baby pink, baby blue, and black - adding a touch of embroidery is the icing on the cake for any woman to feel special while wearing the brand.

When SYRN first launched, it was selling out faster than predicted. Since then, Sweeney has consistently promoted it. Now she's back at it again with her birthday drop that features this lovely little message.

However, allegations surfaced that SYRN has reportedly been a “disaster,” with claims that sales had been decreasing. With Sweeney’s new embroidery sewn onto the “Birthday Boobs” collection, I’d like to believe more women will be getting in line to buy these garments, knowing the Anyone But You actress’s hemmed message will inspire women to not only look beautiful but feel beautiful.

Along with releasing lingerie to empower women, Sweeney has plenty of movies to look forward to, such as the upcoming tragicomedy The Custom of the Country. She’ll also be in the book-to-screen adaptation of The Housemaid's sequel, collaborating with Colman Domingo in Scandalous!, and a reimagining of The Legend of Sleepy Hollow. With so many exciting projects on the horizon, the Emmy nominee is continuing to make waves in the film and fashion scene in the best way.

With Sydney Sweeney’s sweet message of love embroidered in her new lingerie brand, it’s clear she wants women to carry her mission to love their bodies and embrace what makes them unique. After all, confidence and self-love can never go out of style.

Sydney Sweeney is pretty fearless in a lot of ways. She’s sporty, she works on her own cars (Broncos specifically), her Euphoria Season 3 plotlines were not for the faint of heart. Oh yeah, and she dove into the producing realm to take more control over the projects she’s in. Now, she’s taking a move from Tom Cruise’s Mission: Impossible book and walking on the wings of airplanes… for a fun date with Scooter Braun?

We know Sydney Sweeney and Scooter Braun have spent a lot of time together this summer. He visited her down under when she was filming Gundam. She came back to the States so she could be one of the celebs to watch New York's beloved Knicks win the NBA championship. Now they are getting into their plane stunt era, and she is specifically calling out Cruise. Take a look.

Yeah, this is like a safer, strapped in version of Tom Cruise crawling around the outside of the plane in Mission: Impossible - The Final Reckoning. Still, I’m not sure I would have the stones to commit to getting out there on the outside of a plane like the actress does. Maybe more action-adventure movies are in her future? She seems up for the task, considering the fact that earlier this summer she also posted about flying in helicopters, bungee jumping off a very high platform, racing go-karts and riding around in a very fast boat. Clearly, she's up for an adrenaline rush.

I thought she was out there just trying her hand at stunt work for giggles, but later in the week she confirmed this was for yet another date day with Scooter Braun.

Rumors that the celebrity couple were an item started swirling in 2025, but Scooter Braun didn’t actively open up about the “extraordinary woman” he’s been dating until May of this year. As noted prior, over the summer, they amped things up a notch with many destination adventures, including this plane-oriented date. Here’s the plane with Scooter on top of it.

I'm interested in all of this high-octane content, because it kind of gives us an idea of what the actress is capable of as we approach the release of her high-profile upcoming Netflix movie. Gundam's being described as a science fiction space adventure with an action bent, and it's based on a Japanese anime franchise with a built-in fanbase. It's been coming together for what feels like forever, and it looks like Sweeney has the adventurous spirit for the role.

Sydney Sweeney walking on the wings of a plane would have always had my attention, regardless of any Tom Cruise comparisons, but the fact she’s gunning for the famous actor and stunt expert has me enjoying her content even more.

Sydney Sweeney has stepped out of the superhero spotlight after appearing as Julia Cornwall in Sony’s (panned) Madame Web. However, the actress just paid homage to a very different hero. The Housemaid actress recently shared some photos, including a prominent snapshot of herself in a Wonder Woman costume. Now, fans are getting another glimpse at what a blonde Diana of Themyscira might look like (and I’m kind of on board).

By way of a recent post shared to Instagram, Sweeney shared photos from what appears to be a quaint summer at her lake house in Idaho. It looks like a summer camp of all of her friends enjoying the lake and putzing around on jet skis, which is kind of the perfect way to spend the warmer months. But what many fans can’t seem to ignore is the first photo, which shows Sweeney in that WW costume, next to her music executive boyfriend Scooter Braun, who is dressed in a pretty elaborate Superman costume. Check it out:

On the surface, this is all seemingly just some summer fun involving a costume party. Still, it's hard not to start wondering if a blonde Wonder Woman could actually work on screen. There have been many brunette interpretations of the character, from actresses like Gal Gadot and Lynda Carter. However, fans are starting to become open to a new kind of look.

For instance, just recently, Battlestar Galactica Katee Sackhoff stunned in her Wonder Woman swimsuit and furthered the vision. Personally, with this new WW film being developed at Warner Bros., I’d totally be down for something different in regard to the Amazonian warrior's locks.

Also, there's precedent for a blonde Wonder Woman in the comics as well, so this wouldn’t be completely out of the question. he comic book Infinite Crisis #6, it features an alternate-Earth Diana Prince who is blonde. Also one of the original television movie portrayals of Diana Prince was by Cathy Lee Crosby, who was blonde in the 1974 adaptation. So I think it could be a super cool callback to bring this kind of interpretation to the big screen.

As for whether Sweeney herself would be interested in such a role, who knows. She seemingly likes the character based on this photo, at the very least, and looks absolutely gorgeous in the costume. However, her look would be a huge departure from the tall, more athletic brunette take fans are used to seeing Diana’s portrayals.

In any case, the Euphoria star has a busy string of films on the 2027 movie release schedule like Custom of the Country with Leo Woodall, as well as the upcoming book-to-screen adaptation of The Housemaid's Secret. However, with enough fan support and passion from Sweeney, I could totally see this happening. At the very least, maybe she could even play Cassandra Sandsmark, a blonde young hero who takes on the alias of Wonder Girl.

We likely won’t see Sydney Sweeney as Wonder Woman in the near future. However, fans of the actress can see her in her most recent film, The Housemaid, which is currently streaming on Starz. Also, check out her performance in the final season of Euphoria, which is currently available with an HBO Max subscription.

Earlier this year, Sydney Sweeney launched her lingerie brand, Syrn. In a matter of hours, Syrn’s first drop sold out, with the actress taking to Instagram to say she was “grateful” and that a restock would be happening “soon.” Now, the company has been around for months, and it’s reportedly not doing too hot, as one insider claimed it's been a “disaster.”

Apparently, there have been meetings happening to talk about how Syrn can increase its sales. Allegedly, it hasn’t been selling the way they believed it would, as one insider claimed to InTouch:

When Syrn was launched, Sweeney’s viral stunts made a splash, causing lots of conversation about the company. That talk was both positive and negative, because while it sold out, there were also people roasting the brand.

Since then, the Anyone But You actress has been consistently posting about Syrn on her own Instagram, where she has 26 million followers. She also created a saloon for the lingerie brand at Stagecoach and has been rocking the garments during her off-time from filming. Between August 10 and 14, amid the Spokane wildfires, Sweeney also donated 100% of the profits from her “Do What Makes You Naked” to organizations helping those impacted by the fires.

So, we’ve consistently been seeing promotion from her for her brand. And it’s clear it was successful at first. However, according to this source, it’s allegedly not doing as well as they’d hoped. Therefore, it’s reportedly back to the drawing board as they work on ways to heighten sales for this size-inclusive lingerie brand.

Obviously, take this with a grain of salt; we don’t have the numbers to prove that this is true.

Notably, Syrn did get some mixed reviews. Actress and model Hailee Lautenbach said she was “pleasantly surprised” by the pieces while reviewing them on her Instagram. However, Slate’s Scaachi Koul said the pieces are “fine,” while also expressing that it felt like these products were “something women buy in order to appeal to men.”

On the brand’s site, some of the products listed as bestsellers have fairly positive reviews; however, there is negative feedback too. The Fantasy Lace Halter Bodysuit has 84 five-star reviews and four one-star reviews, and a handful of reviews falling between two and four stars. Meanwhile, the Soft Launch Scoop Bralette has five one-star reviews and 40 five-star reviews, with a few more responses from shoppers falling between three and four stars.

The report from InTouch also notes that Sweeney’s other major fashion endeavour, her jeans campaign with American Eagle, struggled. In one sense, it did, because it was met with a ton of backlash and controversy. However, it also made a lot of money.

Therefore, it will be interesting to see how Syrn grows and sells as it continues through its first year.

Minor spoilers for One Night Only are ahead!

One of the main reasons I wanted to see One Night Only right when it premiered on the 2026 movie schedule was because I’ve loved Will Gluck’s other films – the great rom-com Easy A and the 2023 box office hit Anyone But You. However, what I didn’t expect was for the stars of Anyone But You specifically to pop up in this new rom-com. So, with that being said, let’s break down how exactly Glen Powell and Sydney Sweeney were involved in this film all about the one night a year where premarital sex is legal.

How Glen Powell Popped Up In One Night Only

It’s been a few years since Glen Powell and Sydney Sweeney did a rom-com together, and yes, I still want another one from them. Well, they technically both appear in Gluck’s latest contribution to the genre. When it comes to the Top Gun: Maverick star, his image actually plays a pretty important role in One Night Only.

I say that because the male romantic lead of this movie, Owen (Callum Turner), ends up on this adventure to have sex with someone and eventually falls for Allie (Monica Barbaro) because his girlfriend Malika (Maya Hawke) says she wants to spend the night with their hot neighbor instead of him. That hot neighbor is played by Glen Powell, as shown in a photo on a phone in the movie.

Now, I gotta say, when Powell’s photo popped up on the screen, I legit gasped in the theater. It was almost a jump scare to see such a big star just as a photo in a movie. However, it was a very effective use of the actor’s good looks; it made for a great joke in the movie, and it served as a nice callback to his collaboration with Will Gluck on Anyone But You.

Sydney Sweeney Had A Blink-And-You’ll-Miss-It Moment In One Night Only

Much like Powell, Sydney Sweeney also only showed up in photo form. And also much like her Anyone But You co-star, her appearance had to do with Owen’s escapades.

After Turner’s character begins his quest to have sex with someone after his girlfriend essentially broke up with him, he goes onto a dating app that looks a whole lot like Tinder and starts swiping. Amid all the women he’s swiping on is Sydney Sweeney. It’s literally a blink-and-you’ll-miss-it moment.

There Was A Desire For These Cameos To Be Bigger

Overall, Sweeney and Powell actually had some of the smallest cameos in the movie. While their images appeared, Pete Davidson, Ben Marshall, Jay Ellis, Bobby Cannavale, Nicholas Braun, Julia Fox, Este Haim and more all showed up in person. That happened because the leads of Anyone But You are simply very busy, as Gluck told ScreenRant:

Well, at least they got to be in the film somehow, and their cameos certainly make for fun surprises in One Night Only.

Overall, One Night Only hasn’t gotten great reviews, with folks criticizing its lack of sex and its charming yet frustrating ending. However, the romance is cute, the story is fun, and these cameos are a delight. So, to make up your mind about Will Gluck's latest rom-com and to see the quick cameos from Glen Powell and Sydney Sweeney that pay homage to Anyone But You, you can catch this movie about the one night premarital sex is legal in theaters now.

If you’d like to go back and watch the film that features a whole lot more of Sweeney and Powell and created their connection to One Night Only’s director, you can stream Anyone But You with a Hulu subscription.

In the days since the wildfires began in Spokane, Washington, Sydney Sweeney has been doing what she can to help those impacted by them. From providing information about organizations people can donate to to traveling to her hometown in Eastern Washington to help the community, she’s been doing a lot of work. Now, she’s also saying “do what makes you naked” to help those impacted by the fires.

As Sweeney continues to work on projects that will premiere on the 2027 movie schedule, she’s also launched her lingerie brand, SYRN. While she’s done her fair share of sexy campaigns for it and has been consistently promoting it on both the company’s socials and her own, she’s also using the brand for a good cause. In support of those impacted by the wildfires, 100% of the profits from the “Do What Makes You Naked” line will be donated to relief efforts in Spokane. So, that’s what she’s saying: “Do what makes you naked” on her Instagram story:

This deal will run from August 10 through August 14, and if you buy a product from this line full of seamless and everyday undergarments, you can help support “fire relief efforts” in Spokane.

The Do What Makes You Naked line includes scoop and triangle bralettes, short shorts, rompers, underwear, camis and wrap cardigans. Prices range from $19 to $123, so there’s a wide range of items at a variety of costs.

Notably, one of the colors you can choose from is named “Spokane.” It’s a lovely earthy green that is very on-brand for the city in Washington (trust me, I’m also from there). And it’s something SYRN highlighted when writing about this campaign to raise money for the city:

At this point, the three fires that have been going on in Spokane are on their way to being fully contained, per KREM 2 News. According to the Seattle Times, over 900 structures have been lost in the fires. However, that number is an estimate and is expected to go up. Overall, this situation has been a terrible disaster for the city; it caused tens of thousands of people to evacuate, and it’s led to an immense amount of loss.

So, all the help the city is receiving, including this advocacy and support from Sydney Sweeney, helps.

Earlier this year, she took SYRN to Stagecoach and opened a saloon to bring more fun and lingerie to the festival. She’s also been rocking the lingerie line and working on the brand while filming in Australia. Now, she’s taking it to her hometown, and she’s using the profits to help Spokane recover from this catastrophic event.

Sydney Sweeney has made headlines this year for her relationship with Scooter Braun and her world travels. Now, she’s in the news because she’s returned to her hometown with her boyfriend. So, let’s talk about why she’s put a pause on the globetrotting to spend some meaningful time in Spokane, Washington.

Not long after the Euphoria star posted about the wildfires in Spokane and advocated for people to donate and support organizations that are helping those impacted, she was seen in the city. However, she’s not the only big name in Eastern Washington. According to sources who spoke to TMZ, her boyfriend, Scooter Braun, who has notably been traveling with her this summer, is there too.

Sweeney has been seen bringing food to firefighters and helping make and give out meals to those who have lost their homes in the fires. According to the outlet, she’s been spotted volunteering at Second Harvest Food Bank (which is one of the organizations she asked her fans to donate to), buying groceries, and working at local restaurants.

Along with this report from TMZ, KHQ, a local news outlet in Spokane, posted a video of Sweeney at the Women and Children’s Free Restaurant and Community Kitchen.

It’s also been alleged that, along with volunteering and fundraising, The Housemaid star has made major donations to various relief organizations. In her post about how people can support those impacted by the fires, she also noted that she’s supporting the Innovia Foundation, SpokAnimal, Watch Duty and Second Harvest.

So far, the three wildfires that have burned around Spokane have destroyed over 800 structures and forced 65,000 people to evacuate, per KREM 2. The Anyone But You star candidly explained that her own loved ones have been impacted by all this as well.

As someone who is from Spokane, it’s deeply moving to see the community come together amid this disastrous event. It’s also wonderful to watch Sydney Sweeney shine such a bright spotlight on this issue by both telling her millions of followers about it and literally spending time in the city volunteering and helping where she can.

This is also another addition to her ongoing list of travels this summer. From opening a festival saloon at Stagecoach for her lingerie brand to working on said brand during her downtime in Australia to attending the NBA Finals in Texas, she’s been very busy. She's truly been all over the world and gone on all sorts of adventures, too, as her Instagram shows her hanging out in the mountains, going bungee jumping in New Zealand, and even practicing her footwork at a soccer game.

Now, she’s travelled back to her hometown to support her family and those who have been impacted by the massive and destructive wildfires in Spokane.

Typically, if Spokane, Washington is in the national news, it’s either because the Gonzaga men’s basketball team is doing really well or something very bad is happening. Sadly, right now, something terrible is happening, as three wildfires burn around the city. Thankfully, there’s lots of support and resources for those impacted, and to shine a bright and much-deserved light on all of this, Sydney Sweeney shared an emotional and educational message about the city we both call our home.

While Sydney Sweeney films all around the world and she is constantly traveling for work and play, Spokane, Washington is her hometown. So, in reaction to the fires that have collectively burned over 10,500 acres, destroyed over 700 structures, and forced 65,000 people to evacuate (per KREM 2), she posted the following statement on her Instagram story:

While wildfires happen every summer in the Pacific Northwest, in my lifetime, none have ever been this destructive or impacted an urban area in such a massive way. According to Incident Command (per KXLY), this is “likely the most destructive fire in Washington’s history.”

In Sweeney’s post, she highlighted how bad these fires are, and noted that this situation isn’t getting the same kind of attention larger cities have gotten in the past. For example, a year and a half ago LA was hit with wildfires that destroyed many celebrities’ homes and put a pause on multiple productions. The same kind of thing is happening in Spokane, and it deserves a spotlight, as the actress wrote:

The organizations she’s supporting include:

• The Innovia Foundation is running the Spokane Complex Wildfire Fund, which supports nonprofits, businesses, and community organizations that were impacted by the fires.
• Spokanimal is providing care and housing for pets impacted by the fires.
• Watch Duty, a nonprofit run by retired firefighters, dispatchers and reporters who help keep people up to date about the fires.
• Second Harvest is helping with emergency food distribution in the area.

As someone who grew up in the Spokane area and has seen wildfires hit the region year after year, I’ve witnessed how much help these organizations provide firsthand. So, yes, it means the world that such a big actress is shining such a bright spotlight on them.

On the final slide, The Housemaid star explained that she’s started a fundraiser for these organizations as well, noting that “every donation, no matter the size, will help support those affected as they begin the long road to rebuilding." She ended her statement by writing:

While Spokane has been getting national attention, having someone with such a massive platform highlight resources to help those affected is incredibly impactful. Along with her being the star of box office hits like The Housemaid and Anyone But You, Sydney Sweeney has 26 million followers on Instagram. Her message is bound to reach tons of folks who might not even know these fires are happening. Hopefully, her statement can support the city in getting even more help as it works to recover from these disastrous fires.

Overall, as someone who grew up in the Spokane area, seeing this kind of love and outreach makes me emotional. Sydney Sweeney is using her platform to make this problem more widely known, and hopefully it can help the people of this city we both call home bounce back.

I realize it’s a bit early to be counting down the days to a December release on the 2027 movie schedule; however, that’s exactly what I’m doing with The Housemaid’s sequel. That’s because the book-to-screen adaptation of The Housemaid’s Secret is making big moves, as it recently cast Brittany Snow as Marybeth. And her celebration video has got me very, very excited.

Not long after The Housemaid had a remarkable run at the box office, the sequel was greenlit. Now, we’ve been getting periodic updates about it, and specifically, its newest cast members. Most recently, it was revealed that Brittany Snow has joined the ensemble, as the actress, the film and more posted on Instagram:

Well, this is both cute and extremely exciting, and I cannot wait to see The Hunting Wives star in this twisty thriller. Sydney Sweeney is excited about it too, as the Millie actress commented on the post:

As I mentioned, Snow will be playing Marybeth in this adaptation of Freida McFadden’s novel. According to Variety, her character is “an unassuming receptionist at” the company run by the man Sweeney’s character, Millie, works for. However, we don’t know many details yet about how her character will be involved in the story.

The book’s synopsis states that Millie takes a job working for the Garricks, who have some deep and dark secrets. She’s notably not allowed to see Mrs. Garrick or their guest bedroom. However, once she goes in that room, Millie makes a vow to “protect Mrs. Garrick while keeping [her] own secrets locked up safe.”

Speaking of the Garricks, they will be played by Kirsten Dunst (who was the first new A-lister added to The Housemaid 2’s cast) and Paul Anthony Kelly, who you might recognize from his breakout role as John F. Kennedy Jr. in Love Story. Now that Snow is in the mix, this new ensemble is shaping up to be just as iconic as the first film’s cast.

Speaking of the first film’s team, Sydney Sweeney will obviously be back to lead the movie as Millie and serve as a producer, and Paul Feig is returning to direct. On top of all that, Amanda Seyfried said “they’re finding a way” to get her back too.

While The Housemaid follows a toxic family (and its sequel will as well), it’s clear this ensemble is anything but that. They all seem genuinely thrilled to be making The Housemaid’s sequel, and it was obvious that the original cast adored making that first movie.

Now, with all that said, you better believe I’ll be ready to see the twisted tale they create on the big screen when The Housemaid’s Secret hits theaters on December 17, 2027.

It hasn’t felt like summer in my area over the last few days. Temps cooled. Some plants died overnight, and as the season winds down, I found out Sydney Sweeney is no longer living her best life down under. A few days ago, she was spotted back in California, specifically Santa Barbara, enjoying a day date with Scooter Braun (and her beloved vintage Bronco). Now summer is cooling off, she's got some downtime from acting, and is back to focusing on her lingerie line, Syrn.

While Sweeney loves reposting her fans trying on some of Syrn’s latest styles, she puts her money where her mouth is, too, and often models some of her collections as they become available. She was back in action on her Instagram Stories this week, rocking a new black look with long mesh gloves, a fuzzy coat, and teased hair.

Just a few days ago, she was also trying out the lines ice-cream colored new “comfy” looks, in this case twist front bralettes and cute button up pajamas. The unisex button down shirts run for about $89 while the bralettes are a reasonably $39.

Syrn only debuted earlier this year, and to (honestly) the surprise of no one, the line sold out right away. It has since expanded quite a bit, offering different styles for different vibes. So, for example, the black lingerie is part of the “seduction” line, while Syrn also offers a bridal edit, and various collections including comfy, small town girl, my first rodeo and more. Meanwhile, Sweeney has seemingly taken a note from the Kardashians, Selena Gomez and others, and continues to be the ambassador of the brand she fronts. Kim, for example, just did something similar recently, modeling SKIMS’ Microfits.

I have never seen a woman look so effortless while so busy. As noted, Sweeney, just wrapped on the film Gundam and spent a huge chunk of the summer in Australia. Her other movie Custom of the Country is also in post-production. In addition, she'd wrapped the Euphoria press tour in late spring, and post-release had to deal with backlash toward her character Cassie, to boot.

Outside of all this wrapped work, she has several movies in development, including the hotly anticipated The Housemaid 2, aka The Housemaid's Secret. She’s heavily involved with this lingerie line. She’s managed to be in Santa Barbara with beau Scooter Braun, plus she jet setted around for The Knicks playoff games. Oh yeah, and again, she was in Australia for Gundam. The woman clearly plays as hard as she works.

Euphoria was a wildly popular series from the moment it premiered for those with an HBO Max subscription (though it was still Max at the time). Despite ratings most shows would die for, it took seven years for three seasons of the hit series to be produced. This led to plenty of chatter about what was going on behind-the-scenes, and a frequently cited point of contention was the popular cast.

After breaking big on Euphoria, actors like Sydney Sweeney, Jacob Elordi, Hunter Schafer and more got really busy. Zendaya, of course, was already swamped with roles in the Dune and Spider-man franchises, plus plenty of additional movie projects. So, when there was a lot of chatter about why new seasons were so slow to come to fruition, it’s no surprise the castmates’ busy schedules kept coming up.

In a revelatory interview about the final season of Euphoria and more, Sydney Sweeney was asked a lot about the alleged drama on set, including whether or not she and her co-stars were the ones responsible for holding up the series, particularly ahead of Season 3. She got candid with Vanity Fair, saying:

It wasn’t just Ms. Sweeney who was contractually obligated to work in Euphoria over other roles. Given nearly all of the young cast broke big on the HBO show, pretty much “all” of them were in the same position with Sam Levinson’s drama.

Now, a fair number of people involved in the show have cited Levinson’s working process as being more of the reason for the hold-up. Colman Domingo seemingly confirmed this while citing the cast does love each other. Other rumored issues seemed to indicate it may have been Zendaya herself who hated the script and was pushing for rewrites, rumors that were later not quelled given the actress’ mom’s response after the Season 3 ending aired.

Per Sweeney, however, there is one area you absolutely cannot blame: the schedules. In general, she says the experience of filming the show was a loving, memorable one for herself and her co-stars, even when she dealt with backlash for Cassie’s storyline in the final season.

In short, she’s quashing ALL the beef.

A pal of mine has a teenaged daughter who is my size, and the other day she handed me some jeans that were practically brand new. They were great jeans — a term that got Sydney Sweeney in trouble some months ago– but in this case I mean quality denim that was only a season or two old. Her daughter didn’t wear them anymore, my friend lamented, because they were high waisted. That’s because it’s “low rise season,” a concept Ms. Sweeney and American Eagle seem very on board with.

In fact, Sweeney is back and touting jeans for the brand several months after a brouhaha comparing “great jeans” to “great genes” and led to accusations of Nazism brewing online. The jeans sold like hotcakes despite the backlash, and the brand has continued working with the actress in the time since, with Sweeney dropping looks at denim minidresses and more. Her latest?

Yes, it’s low-rise jeans, and it's hardly the first time she's worn them. We've caught her out on the streets of New York in low-rise denim looks from MiuMiu and more in 2026, but the pro to these AE lines is that they aren't aspirational. Anyone can dive in and give them a whirl.

Continuing the trend that everything old becomes new again, the early aughts are being heavily represented in American Eagle’s latest jeans line. Sydney Sweeney looks great in low rise, but I feel it’s only a matter of time before the whale tale trend makes a comeback, and I am very much not looking forward to it.

Meanwhile, Sydney Sweeney has made a lot of fashion splashes in the last 12 months outside of people getting angry about her wearing jeans for a campaign she literally had no control over. She and Amanda Seyfried “dressed to kill” for The Housemaid press tour, and then she was a long, cool woman in a black dress a few months later for Euphoria. She’s also been excellent at cross-promoting, wearing corsets on the red carpet before creating one for her own lingerie brand.

The actress has been down under filming Gundam this summer, but she does have a large swathe of additional projects coming up. I doubt we’ll see her in jeans on the red carpet, though I do appreciate a casual carpet event, but we should see her trying her hand at more celebrity fashion trends in the coming months. I’m just going to keep my fingers crossed that thongs don’t start making a major reappearance.

Sydney Sweeney is living her best life in Australia. The actress returned to the country where Anyone But You shot back in May. She’s spent the summer there filming the new live action Gundam movie, and by every pic I’ve seen, the entire experience looks delightful. In fact, her recent photodump is all bikini days, picnics filled with real food options, and living what looks to be her best life with Scooter Braun, whom she's been dating since shortly after she was seen at Jeff Bezos' wedding in 2025.

As much as I’m here for Sydney Sweeney’s summer bikini life, I just think her “little Aussie dump” of summer moments is so charming. The picnic date with the pizza and the pasta is supreme. There’s a separate photo of her and (what is likely) beau Scooter Braun recreating the very cringe moment she and Glen Powell tried to do the “I’m flying” scene from Titanic. So, essentially it’s a nod to a film that is already nodding at a film. Go ahead and try to unpack that.

Gundam’s been in production since late April, but Sweeney didn’t drop a look at her new digs or her view of the Sydney opera house until early May. It’s been a couple of months since that moment, and honestly this is the closest thing we’ve gotten to an update on the upcoming Netflix film in a few weeks.

Celebrities are known for posting stuff out of order, and we do know Sydney Sweeney was in the States last month during the NBA finals. She appeared at multiple games in New York and San Antonio with Braun, though she didn’t garner nearly as much attention as fellow actor Timothèe Chalamet, who even got down and dirty with some team champagne after the Knicks won.

It’s unclear if she’s been going back and forth between Australia and the States or if this photo dump is from earlier in the summer, though Perth Now notes she’s still been filming in the Queensland area. (Plus, Scooter Braun notable has his own private jet.)

Either way, it’s a sweet look into “down-to-Earth” Sweeney and Scooter Braun’s relationship. Given the popularity of the original anime, and the fact we’ve gotten so little information about the Sweeney and Noah Centineo-led movie, I will take what I can get. And if that includes an homage to Anyone But You and a bikini post, all the better.

Now, I can’t wait for her to come back for that Anyone But You sequel. Pretty please?

It’s no secret that Kim Kardashian enjoys the finer things in life, including multi-million dollar jewelry and lavish vacations filled with gorgeous scenery. Well, it would appear that the businesswoman and mother of four recently treated herself to a truly sweet piece of automotive machinery. Kardashian recently purchased a vintage Bronco, which is a move that mirrors one made by Sydney Sweeney. However, in Kardashian’s case, the price for this restored piece of work was quite steep.

Kardashian (45) specifically bought a 1973 forest green Ford Bronco, and she seems to be loving it so far. The starlet recently took to her Instagram to share photos of the utility vehicle, which she reportedly wants for exclusive use at her summer home in the mountains of Idaho. It’s an excellent-looking ride based on the photos Kardashian shared and, in her caption, she also thanked the company that sold it to her, Velocity Restorations. Check out Kardashian’s social media post below to get a gander at her recent purchase:

To say that Kardashian spared no expense for the SVU would be an understatement, as she reportedly bought it for a whopping $285,000, per TMZ. What made that purchase so expensive was that the Florida-based Velocity completely restored the truck, souping it up with all the bells and whistles. It apparently has a “Ranger Brown” interior, classic wood steering wheel, high-back seats and even a classic air-conditioning system. I’d imagine that such a description could make longtime car lovers nostalgic (and a bit envious).

It would seem that the Kardashians star also has brother-in-law Travis Barker (who married her sister, Kourtney, in 2022) for this purchase. The Blink-182 drummer apparently made Kim aware of Velocity, which apparently had this particular Bronco ready for immediate delivery. The truck was only just recently moved to Idaho after initially being shipped to Los Angeles, and I have to say it looks great against the green scenery in the area.

Still, the way in which the billionaire SKIMS founder procured her Ford vehicle is a far cry from how Sydney Sweeney (28) obtained hers. The actress, who recently concluded her run on Euphoria, bought her 1969 Bronco in 2020 for $48,000 at an auction, and then she proceeded to restore it herself. Per a report, that brought her investment up to roughly $150,000, which still isn’t as high as Kardashian’s purchase. Sweeny talks about her classic car fondly and, during her downtime from acting, she continues to work on it.

There’s something quite cool about the fact that Sweeney took the time to restore her car herself, as that’s definitely no small feat. But, due to the level of difficulty in doing that, I can understand Kardashian opting to go for a car that was already restored. In other words, there are different strokes for different folks. And, regardless of how the pair got their Ford vehicles, they can both relish in the fact that they own a sweet piece of automotive history.

When it comes to Kim Kardashian, what I’m wondering now is whether she’ll let boyfriend Lewis Hamilton (41) drive her new Bronco a bit. The man is, after all, a celebrated Formula One driver and lover of cars. If anything, Kardashian’s new truck could potentially serve as another bonding element for her and her beau. (That’s, of course, just an assumption, though.) However Kardashian and Sydney Sweeney choose to use their Broncos, I just hope they’ll (safely) enjoy them.

People love a good celebrity relationship, and while we can’t get enough of couples like Kylie Jenner and Timothée Chalamet or Taylor Swift and Travis Kelce, some romances seem to draw more confusion than adoration. That would be the case for Sydney Sweeney and Scooter Braun, who were seemingly first linked at Jeff Bezos’ wedding in Italy a year ago. Was it a fling? Was it a business arrangement? Is he supportive of her career? It doesn’t help that supposed insiders are telling conflicting stories.

The couple has mostly kept to themselves since last June, with subtle nods from Sydney Sweeney and brief podcast mentions from Braun about their romance. However, following a very public date night at the NBA Finals, the former talent manager’s outpouring of love for the Housemaid star seemed to indicate just how serious things are. Indeed, one source for Page Six said what allegedly started out as a fling in Italy quickly became more. By September 2025, the insider said:

People weren’t sure what to think of The White Lotus star being with the man with the big Taylor Swift feud, and Sydney Sweeney, 28, even said at the time that she wasn’t looking for a man. For his part, Scooter Braun, 45, allegedly thought she was too young for anything more than a fling. However, the attraction apparently couldn’t be denied, as the source said:

Other sources, however, have indicated that’s exactly what it is, and that Scooter Braun had introduced Sydney Sweeney to new business perspectives and that she was soaking up his knowledge of the industry for pointers on her own career. According to a source who is allegedly tight with Sweeney, her family is still reportedly skeptical of Braun. They said:

Reports have indicated that while Scooter Braun allegedly has no issue with Sydney Sweeney’s career — and particularly her provocative and even controversial Euphoria storylines — he reportedly can get “upset” about the athletes sliding into her DMs. Per the Page Six source, it seems her family is afraid the relationship could hurt her career, as they added:

A full year has passed since we started talking about Sydney Sweeney and Scooter Braun, but apparently enough questions remain about their dynamic and how the record executive will affect her rising star.

We’ll have to wait to see what happens next with these two, but in the meantime you can stream Sydney Sweeney’s latest movie The Housemaid on Starz, and there have been some good deals on Starz subscriptions lately.

I missed The Housemaid when it was in theaters late last year and early this year, as the 2026 movie schedule was just getting going. Now, Prime Day rolls on, and I’m thinking it’s time to finally check out the hit movie starring Sydney Sweeney. Not only is the movie deeply discounted for VOD with a Prime subscription, but it’s also available on Starz for streaming, which also has a great streaming deal for Prime Day. Here are the two ways you can watch The Housemaid at a great price.

2025 Was Quite The Year For Sydney Sweeney

Sydney Sweeney had a huge year in 2025. In addition to The Housemaid, she gained some awards buzz for her transformative performance in Christy, the biopic about boxer Christy Martin, and she also turned in an underrated performance alongside Julianne Moore in Echo Valley, which you can check out with an Apple TV subscription. 2026 has been busy too, with the release of the final season of the show that really made her a star, Euphoria.

It was The Housemaid that really generated the most buzz, however. The book-to-screen adaptation about a nanny (played by Sweeney) with a troublesome past is hired by a wealthy family on Long Island. The movie was a massive hit, making more than $400 million globally at the box office. If you’re one of the few people who didn’t see it, like me, now’s your chance with one of two great deals.

The Housemaid Is Streaming On Starz and On Sale For Prime Day

There are two great deals available this week. First, The Housemaid is streaming on Starz, and you can get Starz as an add-on to your Prime for just 99 cents for the first two months. Starz is one of the more underrated streamers, and there is a lot there, especially for just a buck. Not only can you watch The Housemaid, but also another one of the best movies of 2025, The Long Walk, and classic comedies like A League of Their Own.

Starz also has great original programming, including Outlander: Blood of My Blood, which will be dropping Season 2 as part of the 2026 TV schedule in September, and Power Book III: Raising Kanan, starring Patina Miller, which is wrapping up its five-season run right now. It’s a great time to catch up with all the Power Book shows on Starz.

If adding another streaming service to your menu doesn’t make sense, The Housemaid is also on sale from Amazon. You can buy the video-on-demand version for just $6.99 for Prime Day, which is more than half off the regular price. Heck, that’s only a buck more than it is to rent the movie. It’s a really great deal and not one you often see on movies this early in their release schedule.

I know what I'll be watching tonight!

Despite Euphoria's series finale airing weeks ago, the discourse about Sam Levinson's third and final season of the Emmy-winning series (which is streaming with a HBO Max subscription) is still ongoing. There's been a ton of chatter about Cassie's OnlyFans storyline, and now the creator/director/writer has shared why he made that bold narrative choice.

There was backlash to Euphoria's OnlyFans story immediately after the episodes began airing, once gain proving why the show is a HBO show that got the world talking. Levinson recently appeared on Real Time with Bill Maher, where he opened up about why he made Cassie into a OF creator. He started by saying:

That's a pretty wild fact if you think about it, and shows just how popular OnlyFans ultimately is. Creators are able to make a ton of money from this as a result, which is exactly what Cassie and Nate needed after their wedding on Euphoria. And just like that, Sydney Sweeney's signature character joined the adult-oriented website.

During his same TV appearance, Levinson spoke about why OnlyFans is so appealing to folks, especially young people who are hoping to make money quick rather than paying their dues at a traditional 9-5. As he put it:

While Sydney Sweeney admitted she wouldn't make the same decisions as Cassie, she also understands why her character joined OnlyFans. Because on top of desperately needing money to save Nate's life, Cassie also deeply wants to feel like she's adored. Having fans on that website did both.

Sam Levinson spoke more about the controversial decision to have his character go this career route post-High School, offering:

Clearly Sam Levinson and company have seen the discourse about Cassie going on OnlyFans. Some folks took umbrage with this decision, as well as the way Sydney Sweeney's nudity was used to bring the story together. But it sounds like the Euphoria creator stands by his decision, and the discourse might have actually help him feel even more affirmed.

Euphoria is streaming in its entirety over on HBO Max as part of the 2026 TV schedule. The show has ended for good, and I'm curious to see how long the chatter about Season 3 continues.

Sydney Sweeney has already stepped into the wider Marvel orbit once with 2024’s punching-bag Madame Web, but a rumor suggests she may get another shot at a new superhero movie. And this time, if the chatter is even close to accurate, the fit could be much more interesting.

According to SuperHeroHype, industry scooper MyTimeToShineHello recently claimed Sweeney is being eyed for a role in Marvel Studios’ upcoming X-Men reboot. The outlet notes that Marvel has not confirmed the claim, and neither she nor the studio has publicly addressed it, so this should be treated as a rumor with a giant comic-book-sized grain of salt. Still, it follows earlier speculation that Marvel was interested in the in-demand actress for Emma Frost, which is where things get especially fun.

The Rumor Is Still Very Unconfirmed

The big thing here is that nothing is official. Marvel has not announced any actors for X-Men, and we do not even have a full cast of announced mutants for the reboot yet. The project is reportedly in development with Jake Schreier attached to direct, while Lee Sung Jin and Joanna Calo are reportedly writing the screenplay. But Marvel is still keeping the mutant cards close to the vest.

That said, the timing makes sense. The MCU is inching closer to properly bringing the X-Men into the fold, and fan casting has been running wild for years. After the Fox-era mutants dominated the big screen for more than two decades and are rumored to be making a swan song in Avengers: Doomsday, Marvel has a tricky job ahead: find actors who can make these characters feel familiar yet stand on their own.

Sweeney would certainly bring attention. She is one of the most talked-about actors of her generation, with Euphoria, The White Lotus, Anyone But You and a growing list of film projects behind her. She also knows what it feels like to be attached to a new Marvel movie, even if it's not in the official MCU, that becomes the internet’s punchline, given her role in Sony’s Madame Web.

Emma Frost Feels Like The Obvious Fit

If Marvel really is circling Sweeney, Emma Frost feels like the cleanest match. The character has all the ingredients that would play to her strengths: glamour, menace, intelligence, vulnerability and the ability to weaponize a room without raising her voice. Emma is not just “the pretty telepath in white.” She is a former villain, a teacher, a strategist and one of the most complicated figures in X-Men lore.

That kind of role would let Sweeney lean into the icy, polished exterior she can play so well, while also giving her room to show the bruises underneath. Her best performances often work because she can make a character seem both controlled and quietly unraveling. That is basically Emma Frost’s emotional operating system.

It's not like Emma would be making her big-screen debut. The character has already appeared twice in Fox's X-Men movies. She had a brief appearance in X-Men Origins: Wolverine, which, let's just say, is not exactly remembered as the franchise's finest hour. Then January Jones played a version of the character in X-Men: First Class. While I love that movie overall, Jones' Emma never quite clicked for me, making her one of the few weak spots in an otherwise terrific film. In other words, Emma Frost feels like a character that could absolutely benefit from another shot.

There are other possibilities, of course:

• Polaris — Magneto's daughter with magnetic powers who often brings a more emotionally complicated perspective to mutant politics.
• Dazzler — A pop star who converts sound into light and energy blasts, making her one of Marvel's strangest celebrity superheroes.
• Spiral — A six-armed sorceress and master strategist with deep ties to the X-Men's weirder cosmic stories.
• Sage — A mutant with computer-like mental abilities who serves as one of the X-Men's most underrated intelligence experts.
• Boom-Boom — A rebellious prankster who creates explosive energy spheres and brings a chaotic edge to any team.
• Stacy X — A former mutant entertainer whose pheromone-based powers make her one of the franchise's most unconventional characters.

Still, Emma is the one that feels like the cleanest fit without needing to reinvent the character.

This Could Be A Better Marvel Lane Than Madame Web

The funny thing is that the Anyone but You actress has technically already been in a Marvel-based movie, but Madame Web was not part of the MCU and did not give her much of a real superhero runway. That film became more famous for the memes than for launching its characters.

An MCU X-Men role would be a very different situation. The mutants are some of Marvel’s richest characters, and the reboot will almost certainly be treated as a major pillar of the franchise going forward. If The Housemaid star gets the right role, she would not just be joining another superhero movie. She could be stepping into a character with real staying power.

Again, this is all rumor for now. Marvel may go in a completely different direction, and Sydney Sweeney may never end up near the X-Mansion. But if the studio is actually looking at her for the mutant corner of the MCU, I get it.

The Fox-era X-Men are set to appear in Avengers: Doomsday, when it hits the 2026 movie calendar on December 18, 2026.

Euphoria is a wildly popular show, one that has made household names of its young cast. The third season recently wrapped for those with HBO (and streaming with an HBO Max subscription), and it should be interesting to see where the Euphoria cast goes next. While folks are betting on whether or not Sydney Sweeney might be a Bond Girl, there are also odds about Zendaya going around online.

While The Housemaid's director thinks Sweeney would be great as a Bond Girl, only time will tell how Denis Villeneuve actually casts in the mysterious 26th Bond movie. Bets are being placed about that potential casting, and the LA Times is reporting about the odds of Zendaya winning her third Emmy for Euphoria.

The outlet finds it likely that Zendaya will at least get nominated, although she'll have to beat out competition if she wants to snatch that trophy. Namely, Keri Russell from The Diplomat and Rhea Seehorn's acclaimed work in Pluribus (streaming with an Apple TV+ subscription). And although Euphoria's third season wasn't as universally acclaimed, you can't deny that she offered another killer performance.

The internet blew up when Zendaya won her first Emmy for Euphoria Season 1, and fans were similarly thrilled when she got another for Season 2. And while Euphoria's series finale was controversial, the 29-year-old actress's performance has once again been universally acclaimed. And with the final season in the rearview, folks are invested in whether or not the Dune actress gets yet another Emmy for her portrayal of Rue.

In my opinion, I definitely think that Zendaya deserves another Emmy for the third season of Euphoria. Despite some complaints about the season, she expertly slipped back into character and balanced both humor and the high-stakes drama of Rue's role in organized crime. Her performance in the controversial finale was particularly strong, and I think that might be the episode that's submitted for Emmy consideration. Either way, it's clear that the internet is paying attention and invested in her possibly scoring a third trophy.

While there were rumors about Zendaya having beef with Sydney Sweeney, the real truth is that both actresses' careers are thriving. And there's been no actual evidence of bad blood; it's mostly fans reading into their interactions (or lack thereof) on the red carpet.

Euphoria is streaming in its entirety now on HBO Max as part of the 2026 TV schedule. We'll just have to wait and see if Zendaya wins that Emmy, and if Sweeney actually becomes a Bond Girl.

Sam Levinson's Euphoria is a HBO show that got the world talking, especially during its third and final season in the air. In addition to the controversial Season 3 finale, there's been a ton of discourse online about Sydney Sweeney's Cassie being an OnlyFans content creator. And someone has finally asked the actress about what she thought about her final appearances on the show (which is streaming with a HBO Max subscription).

There has been a ton of discourse about how Euphoria represented OnlyFans, as well as the nude scenes required of Sydney Sweeney to bring this story to life. During an interview with Vanity Fair, the actress was asked her perspective on Cassie's story, and she responded with:

Honestly, this is a pretty smart perspective. Cassie's need to validation and unhappy relationship with Nate Jacobs was established in the first two seasons of Euphoria, so the breadcrumbs were there for Sweeney's character to join OnlyFans. In addition to getting the attention she so craved, the website also provided a big financial incentive... especially when she was trying to pay for her dream wedding.

Sydney Sweeney has done a ton of nudity and sexual scenes throughout her three seasons on Euphoria, resulting in plenty of online discourse. Some fans took umbrage with the way her body was displayed on the show, but the actress doesn't seem to share the same feelings. She was asked about her nude scenes in the same interview, responding with:

While some folks online felt bad for Sydney Sweeney, it's clear that she doesn't share that sentiment. She's merely an actor doing a job, one who felt that nudity was essential to telling Cassie's OnlyFans story during Season 3 of Euphoria.

I have to wonder if Sweeney's comments will help quiet the discourse surrounding her role in Season 3, particularly the nudity. The third and final season is now complete, and fans are still recovering from its twist and turns.

Euphoria's last season is streaming in its entirety on HBO Max as part of the 2026 TV schedule. Sweeney has become an A-lister throughout its run on TV, so her career could seemingly go anywhere now.

There are popular film franchises, and then there are the James Bond movies. Moviegoers have been following 007 for decades, with entire generations brought up on the MI6 agent's adventures. Since No Time To Die's ending killed off Daniel Craig's version of the hero, fans have been curious about which actors might help reboot the series. Sydney Sweeney has been a popular fan choice to be the next actress to play a Bond Girl, but another star has just topped her in the online odds.

What we know about Bond 26 is very limited, but the film is in active development by Amazon MGM. The pressure in on to deliver after Daniel Craig's Bond movies, which were wildly successful. No casting has been announced, but the prediction market Kalshi (via SHH) recently updated its standings, and The Substance actress Margaret Qualley has taken the top spot over Sydney Sweeney.

Of course, this is no actual guarantee that either actress will actually be cast. But the internet seems to think that Qualley is the most likely choice to join Denis Villeneuve's developing Bond movie. Both she and Sydney Sweeney are wildly popular and have the resumes to support them joining 007 on his next mission. Qualley is an incredibly captivating (and physical) actor, so there's no doubt in my mind she would be great. We'll just have to wait and see who gets to be in the Dune director's spy movie.

As I mentioned, Sweeney has been a popular choice for a Bond girl for some time now. The star of Euphoria (which is streaming with a HBO Max subscription) has some action experience under her belt, including her roles in Christy and Madame Web. She's also a black belt in grappling and has experience kickboxing and Brazilian Jiu-Jitsu. That, combined with her star power, makes her seem like a great choice for a Bond Girl.

As for Margaret Qualley, she's a two-time Golden Globe nominee who has been in acclaimed TV and film work. Her role in The Substance helped make her a household name, even though she was snubbed from an Oscar nomination for the body horror film. Qualley is another big star who would likely help get butts in seats if she were to join Bond 26, and is a versatile talent that I know would crush in a Bond movie.

Overall, not much is known about what Denis Villeneuve has up his sleeve for his forthcoming Bond movie. He's obviously busy working on Dune: Part Three right now, but his schedule should presumably be freed up after its release in December. Some moviegoers were concerned when Amazon got the rights to the James Bond franchise, although the acclaimed filmmaker's involvement has helped to quell some fears. But casting is a total mystery at the time of writing this story.

It's currently unclear when Bond 26 will hit theaters, but Dune: Part Three will have that honor on December 18th as part of the 2026 movie release list.

Sydney Sweeney is known for making waves thanks to her character Cassie on Euphoria. She’s also known for making splashes with unique LBDs and more on the red carpet, and for diving in and producing her own work, sometimes to great box office success. But you might be surprised to learn that in her downtime she’s a sporty girl who enjoys working on her vintage Bronco. At least, her Euphoria co-stars were surprised to find this out.

Sweeney was promoting her series “Syd’s garage” when she made the Euphoria-related confession. She said she used to work on her vintage cars all weekend in between filming shoots and sometimes would even bring those vehicles with her to the HBO set when she had downtime. She told ET her co-stars were very surprised to find out this fact about her:

Driving has always been a big part of her life. She’s a heavy thumbs up on any vehicle she can drive manually, even if it’s a “workout” on the LA freeways. One of her childhood friends’ dads, Rod Emory, set her up with an official garage to work in, and the rest has been history. Though, she doesn’t get her 1969 Bronco out as much as she’d like, even after switching her car from the original manual to automatic in order to handle the traffic challenges.

Sydney Sweeney’s always been interested in cars, and when Euphoria sent her her first paycheck, the first thing she did was by herself a “splurge car," a 2019 Range Rover. She told Vanity Fair she has different “dream cars” depending on where she is and what she’s doing.

She has nothing but time. At only 28, she is just getting started in Hollywood, though Sweeney’s net worth is already impressive. Euphoria also just wrapped its third and final season (with an ending for Zendaya's Rue that's divided audiences). Next up, she has Gundam, which is already filming, and then The Housemaid’s Secret. I wonder what cars she busted out for those roles?

Euphoria recently wrapped up its run on television, with its three seasons making it an HBO show that got the world talking. The series (which is streaming with an HBO Max subscription) made a ton of headlines with its third season, which included Sydney Sweeney's OnlyFans plot line. It turns out that Sam Levinson originally wanted to shoot around the nudity... until the actress pushed back.

While fans have been debating Euphoria's series finale, there's been a ton of discourse about Cassie Howard being on OF and the wild nudity that Sweeney shot throughout Season 3. In a conversation with The New York Times, showrunner/writer/director Levinson spoke about his original approach to Cassie's NSFW content, claiming:

Even before Sydney Sweeney went nude for Season 3, there were plenty of wild OnlyFans scenes that were in the newest season of Euphoria. We saw the actress wearing revealing outfits, dressed up as both a dog and a baby. So Levinson might have been able to work around Cassie's story without having the Madame Web star go nude. Although it sounds like Sweeney insisted on baring it all, as Levinson went on to reveal:

Talk about being brave. But since Sweeney had already gone a number of nude scenes for Euphoria's first two seasons, it sounds like she didn't mind doing it again for Season 3. In fact, she thought that it was essential to bringing Cassie's OnlyFans storyline to life.

In addition to the OF scenes, Sweeney also went nude when Cassie had sex with famous actor Dylan Reid (Homer Gere). Then there was the wild fantasy/dream sequence, where Cassie grew into the size of a kaiju and was seen demolishing LA... including putting her bare breasts onto a skyscraper window. Sam Levinson spoke more about how down to clown Sydney Sweeney has been throughout Euphoria, offering:

The word fearless definitely makes sense for those of us who watched all three seasons of the Emmy-winning HBO series. Cassie Howard is a wild character, and many of us would likely balk if asked to do so much vulnerable work, including both nudity and sexual scenes. But Sydney Sweeney accomplished it all, and helped make her Euphoria character a truly iconic part of pop culture.

Euphoria Season 3 is streaming in its entirety on HBO Max as part of the 2026 TV schedule. The show has reached it end, and I'm curious to see how it performs during Awards Season at the Emmys.

Sam Levinson's Euphoria has officially come to the end of its run on HBO (and streaming with a HBO Max subscription). While fans can't agree with the Euphoria series finale, there's also ongoing chatter about a possible feud between its stars. And some fans think that they've spotted more clues in the posts that Sydney Sweeney made when the show ended.

Euphoria is definitely a HBO show that got the world talking, thanks to drama both on and off screen. Since the start of Season 3, fans have been questioning if Sweeney and Zendaya have a beef, since they weren't seen together at the premiere. Following the final episode, the Madame Web actress posted some pictures, none of which included Zendaya. For instance, she put up the following cute picture of her dog on set:

How cute is that? While this image looks innocent enough, some fans noticed that Sydney Sweeney's post-finale posts were noticeably missing the Spider-Man actress. This isn't hard evidence of a feud between the two Euphoria stars, but folks are still chattering online about whether or not there's beef between the pair of A-listers.

While it's still unclear if there's actual bad blood between these two, there's been discourse that Zendaya might be distancing herself from Sydney Sweeney. Namely because of controversies surrounding the latter actress such as that infamous American Eagle jeans commercial.

Sweeney has been saying goodbye to Euphoria with a variety of posts... which happen to not include Zendaya. Another post can be seen below, and is a set photo of her in costume as Cassie Howard.

Of course, it's worth noting that these posts don't feature any of Sweeney's co-stars. Still, some corners of the internet are taking this as proof that there's a beef between her and Zendaya. We'll jut have to wait and see if one of the actors actually comments on this ongoing discourse.

This chatter comes as rumors swirl Zendaya was unhappy with how Euphoria ended. She notably wasn't an EP on the third and final season, despite being one on the first two. Sweeney posted yet another IG Story that didn't feature any of her co-stars, check it out below:

Once again, Sweeney didn't' share any photos with he castmates. So I'm not sure this is evidence that she's got a beef with Zendaya. Because by this standard, you could say the same for any of the other actors like Maude Apatow or Alexa Demie.

Euphoria's third and final season is streaming in its entirety over on HBO Max as part of the 2026 TV schedule. Only time will tell if the cast eventually comments about the rumored feuds.

The end of Euphoria Season 3 is near, and the finale will cap out what’s definitely been an eventful season filled with wild twists and turns. What lies ahead for Rue, Jules, Lexi, Cassie and co. in this closing installment is unclear, but the stage is set for what could be a defining installment of Sam Levinson’s Emmy-winning drama series. As the series prepares to close out its latest stretch of episodes, cast member Sydney Sweeney is also bidding farewell in a fun way. The actress shared a swath of BTS photos along with a perfect caption.

Anyone who’s been watching Euphoria over the past several weeks surely knows Sydney Sweeney’s Cassie Howard has had quite the story arc. On that note, Sweeney managed to capture the essence of all that madness by way of the various set photos (and brief video clip) she dropped on Instagram. While there are plenty of primo pics in the carousel, what really takes the cake is a three-word message that really sums it all up perfectly.

There’s just so much to take in here, from the BTS snapshots of the cast filming Cassie and Nate’s wedding to the scenes set at the Silver Slipper Strip Club. And, of course, there are some shots that allude to Cassie’s OnlyFans-related projects. What’s also sweet is that there’s a shot of Jacob Elordi with late co-star Eric Dane. All in all, though, it would be a serious understatement to say that as a performer, Sweeney was given a lot of material to work with, and that’s why her caption works so well:

That’s an age-old phrase that’s been used by plenty of actors over the years and, admittedly, Sweeney does indeed do more than her fair share of acting throughout Euphoria’s third season. The new season has seen Cassie providing risqué, subscription-based content in order to help eventual husband Nate keep his family’s construction company afloat. Cassie’s storyline has been met with mixed reactions with some praising it and others calling her character’s actions as a “humiliation ritual.” Additionally, some real-life OnlyFans models chastised the show’s handling of only content production.

Even still, Sydney Sweeney’s tribute seemingly indicates an appreciation for her time working on this new season. Something that’s unclear, though, is whether Sweeney is saying goodbye to the season or to the show as a whole. Levinson is still playing coy on whether this season is meant to wrap up the series entirely. However, there are still some reasons to believe Season 4 could happen.

A potential fourth season could theoretically be set in motion by whatever happens in Season 3’s finale. With Elordi’s Nate now dead following that heavy penultimate episode, it’s hard to say what lies ahead for Cassie now that she’s without her hubby. Fans will get those answers soon but, in the meantime, they can surely relive the ups and downs of the season thus far by way of Sweeney’s social media post.

Check out the Euphoria season finale, which airs Sunday, May 31, at 9 p.m. ET on HBO, and it’ll also be streamable with an HBO Max subscription. Anyone who’ll be in need of something new to watch once the season ends can also look over the 2026 TV schedule to find some titles to potentially fill the void.

For quite some time, there were rumors that Sydney Sweeney and Scooter Braun were dating. However, it’s been confirmed for a bit now, with the actress acknowledging the relationship and posting about her and Braun’s adventures at Stagecoach on social media. Now, the music mogul has opened up about his girlfriend, and he’s shared his thoughts on the new season of Euphoria.

This all came up as Scooter Braun was talking about finding self-worth on Second Thought with Suzy Weiss and the Free Press. He mentioned his relationship was one way he does that, and as a follow-up, he was asked how his relationship was going. In response, he said:

He was then asked how he met his partner, but he wouldn’t divulge the details, saying, “that’s personal.” So, to pivot, a question was posed about whether Braun is watching Season 3 of Euphoria as it airs on the 2026 TV schedule. He did answer that one, saying:

Well, while he didn’t say Sydney Sweeney’s name, it’s certainly easy to put the pieces together.

Now, notably, Sweeney’s Euphoria storyline has been causing a stir online, and it has been slammed by OnlyFans models. However, there was a rumor going around that Braun had “absolutely no issue” with her “more provocative scenes.” These new comments confirm that it is true, as he noted that he thinks she’s doing “an incredible” job.

Overall, both Braun and Sweeney keep their relationship quite private, so these comments are a pretty big deal. Rumors about them dating started swirling in the middle of 2025 when they both attended Jeff Bezos’ wedding. Then, in the fall, the speculation really amped up as photos of them spending time together were published.

There were claims that it might have been a fling; however, now they’ve been together for a while. And these newest comments highlight the fact that the music entrepreneur was surprised by this relationship.

Back in April, Braun also attended the Season 3 premiere of Euphoria to support Sweeney, and he reposted her IG story (via Elle) that featured a photo of them standing together like a couple.

So, overall, everything seems to be going well between Sydney Sweeney and Scooter Braun. And if you were questioning that, he just made that very clear as he complimented his girlfriend and gave a nice shoutout to her show that you can watch for yourself every Sunday at 9 p.m. ET, either on HBO or with an HBO Max subscription.

Eiza Gonzalez is no stranger to action films, and is becoming quite the champion of the genre. The 36-year-old actress recently starred in the time-traveling action comedy Mike & Nick & Nick & Alice alongside heavy hitters Vince Vaughn and James Marsden, and her Guy Ritchie collaboration In The Grey came out last week on the 2026 movie schedule. However, her next film gives action a new meaning, requiring more than just stunt sequences. The Baby Driver actress is set to play a body builder in the upcoming Iron Jane movie, and she went full Sydney Sweeney in Christy while preparing for the role.

Iron Jane, which will be directed by Lissette Feliciano (Women Is Losers), follows Janie John, a woman who after a childhood of neglect discovers the world of body building. Hungry for the praise and acknowledgement that comes with success, the movie follows Janie’s journey as she pushes past her limits both physically and mentally to make a name for herself. Needless to say, in order to play Iron Jane, Gonzalez had to put on incredible muscle tone. Based on her Instagram post, it’s safe to say she succeeded:

Holy back and biceps! By the looks of it, Gonzalez has been living in the gym, and it’s reminding me of that time Sydney Sweeney completely changed her physique to play legendary boxer Christy Martin in the Christy biopic. The Euphoria actress took her dedication for that role to another level, building a Rocky-style gym in her grandmother’s garage. When she dropped those first few BTS pics, the Anyone But You actress was almost unrecognizable. Gonzalez seemingly took a page out of Sweeney’s book, which makes me even more excited to see the final cut (pun intended) of Iron Jane.

While Iron Jane is not based on a true story, I do think it is important to emphasize that the body building in the film is very real, and is not for the faint of heart. Body building is a competition, a sport just as much as boxing, but the scrutiny is completely on your body during the event rather than an athletic performance. Gonzalez had her work cut out for her, and she told Entertainment Tonight the appreciation she gained for women in body building while training for this role:

Thankfully, the Fountain of Youth actress had a lot of support during her transformation from Iron Jane co-star Brandon Sklenar, who plays Gonzalez’s trainer and a former body building champion in the movie.

The 3 Body Problem actress revealed the hardest part of training wasn’t even the weight lifting, but nutrition, and that her and Sklenar griped about it together:

I don’t doubt it. You have to have some serious self-control and a strict regimen 24/7 in order to attain that kind of physical transformation in under 6 months, even while doing press tours and traveling on vacations.

Sweeney shared similar sentiments during her transition from playing Christy to Millie in The Housemaid, where she had to drop 30 pounds as quickly as she had gained it. Coincidentally, Sweeney worked with Sklenar on that film, and I wonder if they bonded over weight training in the same way as him and Gonzalez.

I’m seriously always so in awe of actors' physical transformations for roles, and how quickly they always accomplish it, whether it’s gaining weight or packing on muscle. Gonzalez is already an incredible actress, and now that she’s completely committed herself to the character, I just know Iron Jane is gonna be a smash hit.