Lately a few video game companies have expressed their desire for a reduction in the PS3's price. Activision Blizzard CEO Bobby Kotick, however, is taking things a bit further by outright demanding a price cut.

"“I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform," Kotick told The Times (thanks, VG247). "It's expensive to develop for the console, and the Wii and the Xbox are just selling better."

He then goes on to be even less subtle: "They have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony. When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP [portable] too.”

It seems highly unlikely that A) Activision would actually pull out of the PSP/PS3 software markets altogether. The PS3's bound to get a price cut at some point during the next year or so, anyway. Still, it's a big deal when the head of a massive publisher uses this type of language, even if it's just a bluff.

Update: Here's the statement from Sony Europe: “We respect our third-parties’ opinions and their right to express those opinions but we will not be commenting on this story."

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