Turbine's Dungeons and Dragons Online relaunched today under a new name - Dungeons and Dragons Online: Eberron Unlimited. The new name comes with a new pricing structure.

The game used to require a monthly subscription but now you can download and play it for free. Additional items, adventures, and other services can be purchased through a new DDO store. If you chose to pay a monthly subscription, you'll get unlimited access to this extra content.

"Today Turbine changes the way gamers experience their online entertainment by providing them with a choice in how they pay and play for a premium MMO,” said Jim Crowley, Turbine's CEO. “The DDO Unlimited Beta program has been a huge success and the initial response to the game from both press and players has been nothing short of phenomenal. In response, we have already more than doubled our capacity to handle the increased demand.”

There's a lot of competition in the medieval fantasy MMORPG market (World of Warcraft, Warhammer Online, etc.) and most MMO's require you to buy a copy of the game and then pay a monthly fee. That sort of financial investment - not to mention the time investment playing an MMO requires - means that many players pick one game and stick with it. By making DDO free-to-play with only optional costs, Turbine makes their game very easy to try out. The question is, will enough of those new players become subscribers or spend money in the DDO Store?

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