The scoring system is a fallacy for providing consumers with an appropriate gauge of whether or not a $60 game is worth the day-one purchase. Like many commenters across the web have brought out, most consumers don't even read reviews from major review outlets before picking a game up, they wait and check out user review scores instead, mainly because someone who wasted/invested $60 into a game won't shy away from saying whether the controls suck or if the game mechanics are broke, or whether they actually got $60 worth of replay out of a title...something rarely discussed in most reviews.

The article further points out that most “gaming journalists” don't see anything wrong with the free swag and therefore, if there is no problem with the kickbacks there is no problem to fix. It's just part of the business.

The kickbacks, events and back-padding that goes on was even mentioned by an anonymous publisher not too long ago in a community interview. The anonymous publisher explained how using the very tactics brought out in the Eurogamer article is how the big pubs persuade reviewers to pump out good scores for their games.

The main problem is that most of these journalists or advertorialists, are part of a close-knit system that sees PR befriending these folks and, in turn, the advertorialists promote whatever it is the PR wants. This means that games are rarely railed on, because advertorialists are afraid of losing out on cool swag, drunken nights out at lavish parties and all the other gimmicks that go along with basically being a video game groupie who blogs about how great it is to be a video game groupie. Unfortunately, this is basically what IGN devolved into. When consumers fired back that's when we were hit with the “entitled campaign”.

It's a problem that doesn't have an easy fix and even Rab just kind of leaves readers there to sponge up his words and absorb the image of Keighley, who sits there in the image with his paycheck behind him and his bonus sitting on the box next to him. The reality is that it doesn't matter if Halo 4 is the greatest thing ever or a sucky experience, Geoff's job is to sell you on the idea of being hyped for Halo 4 and buying Mountain Dew and some Doritos to go along with that experience. Sucky or not, his job is to sell products.

It makes it a little hard to call a salesman a journalist, when in reality they're just another promotional arm from the big corp that wants your money. But hey, maybe we can get some hard-hitting exposure of industry trends at this year's Spike TV's VGAs, in which Geoff is the executive producer...I'm sure it won't be riddled with all the latest ads and trailers from AAA publishers looking to sell you on some big name games, right? Right?!

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