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Now that the Winter Olympics have begun, you might be wondering about the sales of that Mario and Sonic tie-in game from the fall. Actually, no, you're probably not wondering about it. You knew the game would sell shit tons of copies and today Sega confirmed it.

Since being released in October, Mario & Sonic at the Olympic Winter Games has sold 6 million units worldwide. In other words, it's sold more copies than...well, probably most games you actually like. Anyway, to further milk Mario & Sonic's success, Sega's running new TV ads for the game in North America and Europe all this month.

Well, congrats to Sega, I guess. They aimed to create a game that sells well - it's got two well-known characters, is available for the two platforms with the largest user bases, and is a tie-in with a popular sporting event - and succeeded. Have to admire their business savvy on some level.

Now that they've made Summer and Winter Olympics games for Mario & Sonic, what's next? How do they top themselves? The only way they could make it more lucrative would be to work World War II into the mix. Mario & Sonic at the 1936 Munich Olympic Games, perhaps.
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