Subscribe To Obama Runs Advertisements In Xbox 360 Games Updates
I've already subscribed
If you live in a battleground state for the 2008 Presidential Election and play online on your Xbox 360, you might see a familiar face while playing: Barack Obama. Senator Obama's campaign is now running in-game advertisements on select EA titles from this month until November 3rd.
EA, who confirmed the ad buys to the Associated Press today, revealed that the ads were running on nine different games, mostly sports titles like Madden NFL 09 and Burnout: Paradise. Placing ads in more "mature" games like first-person shooters might've increased the chances that the gamer viewing it was of voting age (okay, probably not) but it's unlikely a presidential candidate would want to associate themselves with a violent game, seeing as how they teach us how to be killing machines and all.
The ads will run in ten competitive states in this election: Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada, and Wisconsin. Massive Incorporated, the Microsoft subsidiary handling the advertisements, also approached Senator McCain's campaign about buying in-game advertising space but they declined. I guess they figure, "Why advertise in someone else's game when we can make one of our own?" The answer: people actually play EA's games.
Not really sure how effective this ads will be - will people remember to go to Obama's website or file their early ballot when they finish their game session perhaps hours after seeing the advertisement? Still, one possible edge that in-game advertisements have over television ads is that you'll actually see them. With television ads, viewers might just change the channel until their show's back on. Will it boost turnout numbers at all? We'll see. Obama's the first Presidential candidate to employ in-game advertising and if it proves even the slightest bit effective in increasing youth turnout, we could see more politicians' mugs adorning virtual landscapes.