Microsoft isn't alone in their walled-garden approach to content curation. As many people know, Apple is also notoriously stringent when it comes to getting games up and out for their platforms as well, though, they're not quite as strict as Microsoft.

The Blackberry group is going about their platform in a completely different way, taking a page out of the Google Play and PSN playbook by enabling developers to become certified and allowing them to get their content published with ease.

Even more than that, the new Blackberry enables quick and free access to development kits, just about equivalent to what Nintendo has been doing lately in order to boost community interest and expand their platform to interested developers. Saunders went on to explain how a developer gets tools and gets their game onto a B10, saying...
“You'll need a [BlackBerry] development kit, which you can download for free from You'll need to register as a BlackBerry developer on our vendor portal... again, there's no charge associated with doing that. And when you finish building your game then you make the submission to the vetting portal – and there's some very clear rules on what is allowed and what's not allowed and how you have to rate them.

But pretty much anything goes except for culturally sensitive topics, like you can't depict games selling alcohol in Muslim countries – we just don't do that – [and] no hardcore pornography. Other than that, if your game works and it doesn't do egregious things like jolt the battery and that kind of stuff, it's a pretty easy process to get through.

I think that where we are in the vetting process – if you think about our competitors in this space Apple – is pretty strict and Google is pretty loose and we're somewhere in the middle.

Saunders goes on to say that they wanted to sure that they had a “curated store” and that they wanted to ensure that the market was the one doing the judging and “dictating what is and is not acceptable”.

This isn't just PR talk either, because Animation Xpress recently talked with the team at Nautilus who is releasing their upcoming game, Song of Swords (pictured above), a neat beat 'em up title for the Blackberry 10 this August, and they specifically went with the new high-end handset for the purpose of avoiding the strict nature of Apple and the over-saturated and abundantly crowded space offered by Google. Depending on how things go the team may port the game over to other platforms.

It will be a fascinating landscape to see unfold as more developers catch wind of BlackBerry 10's dev-friendly ecosystem and whether they will make use of the new device to push for bigger and more original content in the coming months.

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