Let me start by pointing out that Activision and Ubisoft are not actually battling over the same development studios, but rather, battling to obtain as many as possible, for now. Yes, in the same week that Activision picked up Budcat Creations, Ubisoft has landed a massive blow by acquiring World In Conflict developers, Massive Entertainment.

"We are delighted to welcome the talented team of creators at Massive into the Ubisoft family," said Christine Burgess-Quemard, executive director of worldwide production studios at Ubisoft. "Ubisoft is growing at an intense pace and our strategy is to ensure the strength of our global creative teams. Massive has put together a group of some of the most confirmed and recognized creators in the industry and I know that their talent and innovation will allow them to seamlessly integrate into our worldwide network of production studios."

What’s really funny, though, is that Massive was under the Vivendi Universal publishing branch (aka. Sierra Entertainment), which became a part of Activision under the merger. So, in a way, Ubisoft just gave a one-up to Activision by taking a [profitable] group right from under them. Ohh, if only fanboys were as dedicated to third-party publishers the way they are with first-party publishers. The forums would be screaming with Ubisoft vs. Activision flamebait.

Anyway, Martin Walfisz, president and founder of Massive Entertainment, had a few final comments to share in regards to Ubisoft’s acquisition of the company. “We are fortunate to have found in Ubisoft a publisher who shares the same values and understands our mindset. I have no doubt that our future together will offer significant mutual benefit and synergy.”

Well, we’ll see if Massive Entertainment can do for Ubisoft what they did for Activision. Be sure to stay tuned in with Blend Games for more updates and info regarding the latest industry news.

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