Pseudo-classy sample-rapper Diddy, alias Sean Combs, is filing another name change, reports NME Tuesday, which if it were a person, would have been stifling its laughter.

The 38-year-old second-richest rapper is now to be known as Sean John, after his signature aftershave, reports NME. This follows previous monikers Puff Daddy, Puffy, then P-Diddy, which was finally shortened to just Diddy in 2005.

The perpetually sunglassed Sean John said to the Daily Star, “I have always evolved and taken a different name each time. Right now I want to be Sean John because that’s where I am right now.”

I still remember an episode of Conan when he requested to be introduced as something like “P-Diddy: rapper, actor, entrepreneur, and owner of Bad Boy Energy Drink,” just before he swaggered out in a $1200 suit, the false understatement dripping off him like a lottery winner. I have a better name he can stick with: Douchesaurus Rex. It would take a pretty long time for him to out-evolve that.

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