Don’t Assume Young People Are Invested In An Old Property, Courtesy Of Lone Ranger
Jack Ryan might have been a stud in the early 90s when he was getting a film every two years, but between Clear And Present Danger in ’94 and Shadow Recruit in ’14, he only showed up in one movie, 2002’s Sum Of All Fears. And contrary to popular belief, Patriot Games isn’t exactly a film most parents feel is required viewing for their children as they grow up. During the lead-up to Jack Ryan’s release, I asked one of my friends what he knew about the character and he said, "I think he’s like a Jason Bourne type, maybe, but he’s also good with submarines, I think." Nailed it.

There’s an entire generation of kids with only a vague knowledge of who the character is, if they have any knowledge at all. They weren’t raised on Harrison Ford and Alec Baldwin, and they probably didn’t make it out to see Ben Affleck give it a shot. If The Lone Ranger proved anything, it’s not everything gets passed down by parents. Sometimes a studio needs to market reboots with an eye toward explaining why teens should fall in love with the character to begin with, not why they should go hang out with the character again.

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