CBS Films has made five films since January 2010, and despite trying to reach all corners of the market they have yet to have a real solid opening. From Extraordinary Measures to Beastly none of their films have opened at number one on their respective weekend and while the latter film is still in theaters, none have been able to make more than $40 million domestically (The Back-Up Plan is their most successful film with a $37 million domestic take). Their newest acquisition, however, has something that none of their other films have brought to the table: Oscar Power.

Deadline is reporting that CBS Films has won the U.S. distribution rights for Gambit, the con-artist film written by Academy Award winners Joel and Ethan Coen and starring recent Oscar winner Colin Firth. Directed by Michael Hoffman, Firth will play an art curator who teams up with a "Texas steer roper" - played by Cameron Diaz - to bamboozle the richest man in England. The film is a remake of the 1966 Michael Caine-Shirley MacLaine film of the same name.

This movie should be a perfect litmus test for the young distributor. Considering the incredible amount of talent on display here, it should be easy to open this movie at number one, provided that they get the release date right. Let's hope they can do it.

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