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Why does everyone want to rain on James Cameron’s parade? First it was the anti-smoking organizations, then the Vatican and now Italian parents are giving a big thumbs down to the second highest grossing movie of all time.
The MPAA gave Avatar a PG-13 rating “for intense epic battle sequences and warfare, sensuality, language and some smoking.” As the film rolled out across the globe, most other countries put similar restrictions on the film. But, when Avatar begins playing in 910 Italian theaters, it’ll do so without restriction.
As reported by Variety, the organization at the center of the debacle is Mogie. They claim, “the decision represents a discrimination against the protection of Italian children” and point out that President Obama had to follow the rules and accompany 11-year-old daughter Malia and eight-year-old daughter Sasha to check out the film.
Okay, the film does deserve at least a PG rating, but is protesting really going to get these parents what they want? Maybe. Just two years ago the Italian rating system was put under intense scrutiny for branding the super brutal Mel Gibson movie Apocalypto with a G rating. In response, the country adopted a more modern system geared toward protecting younger cinemagoers. Not that Avatar will scar any child for life, but it did find a hiccup in this new structure.