At least this time, having experienced Blair Witch mania ten years ago, we're prepared for the identical hoopla surrounding Paranormal Activity right now. There will come the spoofs, the knock-offs, the attempts to peg the two stars as nothing but the kids from Paranormal Activity. But then there's also this-- an attempt by the producers of star Katie Featherston's next film to actually tie their movie into the Paranormal phenomenon.

In a move that either conveys extreme balls or extreme idiocy, the producers behind the indie horror movie Walking Distance have given it the new name Experimental Activity. Oh snap. Showcase Entertainment has picked up international rights for the film, and their president David Jackson told Variety, "Clearly having the fastest-rising star in the business is a feather in the cap, but we feel the film stands on its own as a cool psychological thriller." But it doesn't stand on its own to be given its own title, of course.

Based on the plot description, the new title at least sounds somewhat plausible-- it's about a government conducting medical experiments on a small town. But in the annals of the Paranormal Activity-related land rush, this has to go down as one of the most blatant cash grabs.

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