Love him or hate him, there's no question that Kevin Smith tends to generate conversation. He took that to a whole new level last January at the Sundance Film Festival. Originally, he had stated he would be selling the rights to his latest film, Red State, via public auction. When the time came, however, the whole thing turned out to be a stunt when, in the aftermath of the film's screening, Smith purchased the film himself for $20, then announced that he would self-distribute Red State via his own Smodcast Pictures.

Smart marketing? Cheap stunt-promotion? You could make a case for either or both, but it definitely got people talking, and that's kind of the point, ain't it? (Especially if the film itself didn't live up to the hype.)

Still, the vast majority of folks don't frequent film festivals and aren't journalists, so Red State remains sight-unseen for most. If you've been wondering what all the hubbub's about, Red State will finally be available for your curious eyeballs right in your own living room this fall. The flick will hit On Demand September 1st, a full six weeks before bowing on Blu-ray, DVD, and digital download on October 18th. If you're opting for a physical copy, the Blu-ray will cost you $29.99 and the DVD $27.98.

As with most of Smith's home video releases, Red State will pack in several bonus features. This time you'll get:
  • “The Making of Red State” documentary
  • Audio commentary with Kevin Smith
  • Sundance speech with introduction by Kevin Smith
  • Sundance ending
  • Deleted scenes with introduction by Kevin Smith
  • Poster Gallery with introduction by Kevin Smith
The making-of segment and commentary should be almost more interesting than the film itself, because I imagine Smith will go into detail about the strategy and decision process leading up to the Sundance stunt. Here's the synopsis from the press release:

Three teenage boys are lured to the town of Cooper’s Dell with the promise of a party. But instead of enjoying the night of their dreams, the teens are plunged into the nightmarish world of Pastor Abin Cooper and the Five Points Trinity, a fundamentalist group with a stockpile of weaponry and a deadly moral agenda. When word of the teens’ disappearance reaches the authorities, a military task force is mobilized. With Cooper’s Dell teetering between salvation and damnation, the ATF braces for furious gun battle with Cooper and his heavily armed followers in this fever-pitched action thriller from writer-director Kevin Smith.

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