As I’m writing this, the final Star Wars: The Force Awakens trailer that hit the web shortly after debuting on Monday Night Football has garnered 28,317,617 views on YouTube. That’s not even counting all the other non-official Star Wars channels that reposted the footage. But, let’s put this into perspective — these are no Fast & Furious numbers. Seriously.
Aside from becoming the fifth highest-grossing movie of all time, Furious 7 broke records for its trailer, which still holds the record for most viewed trailer. According to an analysis from Deadline, Star Wars still has a ways to go. The trade notes that the Furious 7 trailer hit 100 million views within the first 48 hours of being on Facebook. This one for Star Wars — again, just looking at Facebook — is pushing 10.5 million. While this is still lightyears away from Furious 7, the numbers are growing by the tens of millions each day.
In terms of YouTube, the Star Wars trailer hit 15.6 million views on the official channel by the later afternoon the day after debuting. Deadline also spoke with the folks at RelishMIX, a social media activity tracker, who say the footage as been copied and reposted to other YouTube channels approximately 140 times — this doesn’t include all those reaction videos, either. Furious 7, meanwhile, has just over 64 million views to its trailer.
Not to knock this success, but Furious 7 has a couple of distinct advantages over Star Wars. First, Furious 7, as the name indicates, is the seventh installment of the franchise, which has been churning out installments pretty routinely over the past few years. The Force Awakens is also a seventh installment, but the last Star Wars film (not including the animated Clone Wars) came in 2005 with Revenge of the Sith. Secondly, the numbers for the Furious 7 trailer have been generating for months since its release, while Star Wars only dropped on Monday night.
So, let’s try and get those numbers up some more. Watch it again below.
Regardless of the views, anticipation is high for Star Wars. The Force Awakens, directed by J.J. Abrams, will hit U.S. theaters on December 18 with a few earlier screenings, and kick start a new trilogy of the films. A mix of old and new characters feature in the film, including Daisy Ridley as desert scavenger Rey, John Boyega as AWOL stormtrooper Finn, and Oscar Isaac as X-wing pilot Poe Dameron.