Loser: A-list Stars
The summer of 2013 left more than its share of A-list talent battered in its wake. It also left more than its share of mediocre, awful and boring movies that didn’t offer anything beyond star power. Coincidence? No. Johnny Depp’s $200 million dollar adaptation of The Lone Ranger couldn’t even break $100 million in North America. It used old source material fans didn’t know and was savaged by critics. Matt Damon’s Elysium got halfway decent reviews, but it too picked the wrong subject matter. Its trailers struck too political of a tone, and it hasn’t even hit $70 million domestically. Will Smith’s After Earth and Vince Vaughn/ Owen Wilson’s The Internship fared even worse. With a few exceptions--most notably Brad Pitt somehow turning World War Z into a hit--it was a godawful summer for the A-list and unless, Hollywood executives take note, 2014 could be the same way.

Once upon a time, slapping Cary Grant's face on a poster may have put asses in the seats, but we don’t live in that world anymore. To do big business, a movie needs to offer either good reviews or look like a damn good time. The days of millions of people seeing a movie just to see a movie are over. An A-list star is enough to get people to watch the trailer, but the final product needs to offer good reviews, a damn good time or ideally both. None of these failures offered both, and we shouldn’t be shocked at their fates.

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