This weekend was a sort of gender war in theaters. On one side was testosterone laden The Expendables pulling for male audiences, and on the other was definitive chick-flick Eat Pray Love reaching out for the ladies' attention. When the estimated totals were tallied it was the men who won the day.
How much does it cost to get the likes of Sylvester Stallone, Jason Statham, Jet Li, Dolph Lundgren, Mickey Rourke, Bruce Willis, and Arnold Schwarzenegger together in a single movie? That information has yet to be divulged, but now we know how much it's worth to the ticket-buying masses: not a whole lot.
With today's bloated ticket prices and all the action hero star power packed into The Expendables you'd think the movie would have stood a chance to make at least the top twenty all time biggest Rated R film openings. Instead, it banked a decent but not exceptional $35 million this weekend for an easy number one win. Still, it's a big plus for Stallone who up until now has had to list Spy Kids 3D: Game Over as his biggest box office win since the eighties.
Eat Pray Love settled for a distant second place with $23 million. Not that the romantic movie should hang it's head in shame by any means. When you divide the total sales into cash earned per major star appearing in the film Julia Roberts, Javier Bardem, James Franco and Billy Crudup win out big over the nearly dozen muscled studs lining the billing for The Expendables.
The big loser this weekend, with no surprise, was Scott Pilgrim vs. The World, a movie so confused about its own identity it didn't even know how to market itself. Without an apparent plan, it plastered its over-hyped, over-played and over-rated star, Michael Cera, all over randomly jumbled commercials and hoped for the best. A poor choice since Cera, who has churned out a whopping 8 movies in just three years (one of which, Extreme Movie wasn't even released in the States), hasn't seen a financial success in the last four. Scott Pilgrim banked a miserable $10 million against a $60 million budget. Perhaps this will give producers a reason to stop signing Cera to their quirky projects. Does he fit the bill? Sure. Can he pay the bills? It would seem not.
For the full weekend box office details, check out the chart below: