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Earlier this summer, Cumberland Farms decided to order five hundred and seventy life-size cutouts of former Baywatch actor David Hasselhoff, one for each of its stores located primarily in the Northeastern United States and Florida. The ads feature the actor clad in a tank top and holding an iced coffee, asking potential customers if they’re thirsty. The chain of convenience stores was hoping to drum up publicity for its ninety-nine cent beverages. Mission accomplished.
As of press time, an estimated five hundred and fifty of the five hundred and seventy cutouts have been stolen. Rather than being furious over its lost investment, the company is eating up the publicity, even releasing a statement asking all thieves to do the right thing and take care of their personal Hoffs. You can take a look at a picture of the cutout below…
I’m not sure there’s a kitchen in America that sign wouldn’t look good in, but don’t take it from me. Hasselhoff told WHDH he thinks fans should stop in at Cumberland Farms to get a coffee, plan a theft and swoop in without getting caught later in the evening.
The promotion is scheduled to run through August. Luckily, the company has already announced it will try to keep replacing the signs as they’re taken. So, if you live near a Cumberland Farms store, look into buying a ski mask within the next month.