While Justin Timberlake will always be ingrained in my mind as Trey Parker, the sleazy Napster founder he played in David Fincher’s The Social Network, this latest bit of news doesn’t surprise me. MySpace, the company bought by News Corp for 580 million dollars in 2005 has been sold to some tiny-ass advertisement-matchmaking company for under 40 million dollars. That’s it. Now word has broken that Justin Timberlake will have a stake in the long-dead social networking platform.

Deadline broke the story about the once invincible social network that was destroyed by Zuckerberg and Facebook. Since MySpace has now gone full circle (originally starting as a way to promote your band all the way back to a way to promote your band) it makes sense to see Justin Timberlake in the mix given his musical roots. Apparently, he agrees:
"There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. MySpace has the potential to be that place. Art is inspired by people and vice versa, so there’s a natural social component to entertainment. I’m excited to help revitalize Myspace by using its social media platform to bring artists and fans together in one community."
Watch for some sort of re-branding to take place, because God knows they’re going to need to change a lot of perception before attempting to rise up once again; and while I think the notion of MySpace competing with Facebook is long dead, expect MySpace to fill a niche in the future. As it stands right now, Facebook is still a shitty place to promote your band; MySpace, on the other hand still allows you to upload your songs so that people can actually hear what your shitty band sounds like. There’s a list of pros and cons there, to be sure.

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