A day or so after Lindsay Lohan’s highly anticipated Playboy spread was released, reports started to circulate claiming no one was buying the thing. Store owners were reportedly annoyed at the lack of interest and predicted they’d end up sending back most of the copies. Well, it seems those assumptions were a bit premature because yesterday, word started to spread that the issue might actually break records.

According to TMZ, newsstands in many major cities have started ordering more copies and their counterparts in smaller necks of the woods are reportedly considering doing the same. It seems they can’t stock ‘em faster than people are buying ‘em, and that success has translated online too. Playboy has reportedly seen an unprecedented increase in purchases and subscriptions through its website.

I’m actually pleased. Once upon a time, Playboy stood for something. That message might have included naked pictures of women, but it also featured wonderful works of fiction, great journalism and interesting interviews with people that mattered. Thanks to the burgeoning online porn industry, the company’s sales have taken a huge hit, and its reputation and sophistication have suffered. I’m not a regular consumer of the magazine, but if people are going to be posing naked, part of me likes the idea of them doing so tastefully.

No doubt these sales figures feel like vindication for Hugh Hefner who was widely criticized for offering Lohan nearly a million dollars for her work.

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