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The ‘Veronica Mars’ online fan club is at it again. The website has been organizing a campaign to help get and keep ‘Veronica Mars’ on the air. Back in May, the website, run by a group known as “The Cloud Watchers” got a banner flown over the UPN offices in LA demanding that the new CW network keep the show on the air. The show did get picked up for 13 episodes but that wasn’t enough for die-hard ‘VM’ fans.

Whether or not the group’s efforts had a direct effect on the show being picked up for a third season is arguable but regardless, the Cloud Watchers aren’t through with their campaign to drum up promotion for the show. The group has raised money to purchase over 400 DVD sets of Season 1 of ‘VM’, which have been donated to libraries all across the country. The group’s original goal was to get the DVD sets in libraries in all 50 states in the Top 100 Nielsen Markets. Once reaching that goal they set a new goal, which is to reach the 500 mark in donated DVD sets by the time the new season starts in October.

The website issued a press release today stating:

"All 275 libraries were researched and contacted ahead of time to make sure the donations would be welcome additions to the existing catalogue. Librarians, many of them fans of the show, have been enthusiastic and appreciative:

"French Lick (IN) is a small, rural community in the poorest county in the state, But we have a community that loves the library. 'Veronica Mars' will be watched by MANY 1st timers. What you and the others are doing has given me something to smile about. Thank you!"


The website says its purpose is to make the show more available to people all over the country in the hope that viewers who borrow the DVD set of the first season from their library will tune in this fall when the show’s third season starts. Improved ratings will likely result in the show living past the first 13 episodes if the new season.

This is a prime example of how the internet is changing the face of television. Once upon a time, word of mouth and maybe a letter or two to the network was all a viewer could do to save a show. ‘Veronica Mars’ suffered in the ratings department and through the support of the powers that be at UPN and the fans (specifically, the The Cloud Watchers) who’ve joined together in an effort to drum up publicity and interest in the show, its possible ‘Veronica Mars’ will last a lot longer than it would have a few years ago.
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