Rosie O’Donnell, who was last regularly seen on TV terrorizing Elisabeth Hasselbeck on The View, is looking to make a permanent return to the tube. Her new project isn’t another talk show though; Rosie is heading to primetime.

Michael Ausiello reports that O’Donnell is in talks with NBC to producer her own weekly primetime variety show. NBC is also still trying hard to get Leno to stay and is said to be pitching the same concept to him. However, Leno is expected to leave the peacock network entirely after his contract is up in May, so it looks like Rosie has it in the bag.

Rosie’s rep declined to comment on the news, but there is buzz that NBC isn’t the only network after the funny lady. CBS is apparently also trying to get her on board, but a deal with NBC is more likely.

I’m all for O’Donnell returning to TV, but I wonder if a primetime variety show actually has much of a chance. The genre was a staple in the 70s, but I’m not sure that people today have the patience for it. However, given the success of shows like American Idol and So You Think You Can Dance, maybe something that showcases a matchup of these talents and adds Rosie’s humor actually has the potential to be the next big thing. As long as the variety aspect doesn’t involve Rosie’s famous haikus, I’m good.

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