Subscribe To Deus Ex: Mankind Divided's Crappy Pre-Order Campaign Has Been Cancelled Updates
I've already subscribed
Square Enix and Eidos Montreal have noticed that you really hated the "Augment Your Pre-Order" program they announced for Deus Ex: Mankind Divided. They announced on the game's website today that they're scrapping the program.
"Augment Your Pre-Order" essentially turned pre-orders into a community effort. Five tiers of rewards would be unlocked over time as more and more players throughout the globe reserved copies of the game. In certain tiers, players would choose between one of several rewards. As Square Enix admits in today's announcement, this system wasn't received well by gamers:
When it was first conceived, we wanted the program to give you more choice about what you received in terms of pre-order incentives - because we've seen in the past that when we choose those packages ourselves, and split them across regions, it has caused frustration. We quickly noticed that this approach created even more frustration than before, resulting in a resounding amount of negative feedback.
To recap, here are the rewards everyone who pre-orders Mankind Divided or buys a Day 1 Edition will receive:
I'm really happy that Square Enix decided to scrap "Augment Your Pre-Order." I'm not fond of pre-order bonuses in general but tying those bonuses to global pre-order numbers is even worse. Square Enix may have been trying to give more control to customers in theory but this program did the opposite. The individual customer has no control over whether thousands of people across the globe decide to reserve the game. The fact that consumers had no idea what pre-order numbers were needed for each reward tier was also troubling. I hope the backlash against this complicated scheme dissuades other publishers from trying something just as convoluted in the future.