Cancellation doesn't necessarily mean the end for TV shows nowadays. Other networks and streaming services have been known to pick up series that got the axe and give them a fresh start. Now, Facebook may be stepping in to save one show that was cancelled earlier this year. MTV's Loosely Exactly Nicole may be getting a second life on Facebook in the not-too-distant future.
Facebook has been looking to get into the streaming TV game with some original series, and it seems that the social media platform is nearing a deal that will bring Loosely Exactly Nicole online for a new season. The show was canceled by MTV back in February after only one season of ten episodes. THR reports that the Loosely Exactly Nicole writers room is back in business, with the entire creative team and an unspecified number of cast member back on board. Creator and showrunner Christine Zander remains attached to the series, which will no longer involve MTV in any way.
MTV cancelled Loosely Exactly Nicole after a first season that failed to attract a sizable audience. It never achieved high ratings, and the cable channel was working on honing its focus on scripted TV under the leadership of new president Chris McCarthy. Interestingly, a jump to Facebook would bring the show back to Mina Lefevre, who developed it for MTV before jumping to Facebook to work as a head of development.
Potentially rescuing Loosely Exactly Nicole is only one of the major steps Facebook has taken to try and get in the TV game. The website has signed deals with a number of outlets to create exclusive content to stream on Facebook. The content will be divided into two types: short-form series and "hero" projects.
The short-form series will come from digital producers like Buzzfeed and Vox Media. The "hero" projects will be TV-quality series that are entirely unique to Facebook, which will reportedly shell out around six figures per episode in order to retain full ownership. While full ownership obviously won't come cheap, it would allow Facebook to reap the sole benefits of global release. As Facebook has a global audience of 1.9 billion active users per month, full ownership could turn a massive profit if the video content is successful.
We'll have to wait and see if Loosely Exactly Nicole is the kind of series that could put Facebook on the map. Facebook is expected to make further announcements about its video plans at some point this summer. Stay tuned to CinemaBlend for the latest in TV news, and don't forget to check out our summer TV premiere schedule to discover all your viewing options now and in the coming weeks. Be sure to drop by our rundowns for cable/streaming and broadcast TV renewals and cancellations as well. If streaming is more your style, our Netflix premiere schedule will help you out.