Stephen King's IT already received the live action treatment once before with the 1990 TV miniseries starring Tim Curry, but this September marks the first time the iconic tale will be brought to the big screen. This past Wednesday, New Line Cinema released the first trailer for the highly-anticipated horror movie, and as one would expect given the book's popularity and pop culture resonance, a lot of people checked out the preview. Just a few days later, though, it's been announced that in its first 24 hours online, the IT trailer collected nearly 200 million views globally, making it the most-watched trailer within a 24-hour period.
Within its first day of public consumption, the IT trailer was viewed approximately 197 million views across the world, toppling The Fate of the Furious from the top perch, which previously held the record with 139 million views when it dropped last December. Deadline reports that of those 197 million views, 81 million views and 1.8 million social media shares came from the United States. The trailer also trended across Facebook and Twitter, made it to the top of the Reddit homepage and became YouTube's #1 trending video throughout the whole day.
While there's no question that IT is one of Stephen King's most popular stories and that many people are looking forward to seeing it being turned into a movie, that fact that the trailer soared so far past The Fate of the Furious' 24-hour view count is impressive. Usually these kind of records are broken by more blockbuster fare, like superhero movies, action franchises or better-known intellectual property, like Disney's Beauty and the Beast. IT, on the other hand, is a horror movie that will almost certainly be rated R, thus being targeted to smaller audiences. Nevertheless, the numbers don't lie, and clearly there's a lot of interest in this adaptation, which may give a good indication on how the movie will perform in its first weekend this fall.
In case you haven't seen the IT trailer yet or want to re-watch some of the frights it throws out, give it a glance below.
Just like the 1986 novel and miniseries, the IT movie will follow a group of children in Derry, Maine who come across the eponymous antagonist, who primarily disguises itself as Pennywise the Clown, but can shape shift into other forms to better exploit its victims' fears. It's worth noting that this time around, IT will take place in the 1980s rather than the 1950s. The first movie is also known as IT: Part 1 --- The Losers' Club, and the plan is to release another movie that will adapt the second half of the novel, i.e. when the kids are grown up and have returned to their hometown only to face Pennywise again.
Directed by Andrés Muschietti, IT will terrify audiences in theaters on September 8.