Apes Conquer America In The New Dawn Of The Planet Of The Apes 4th Of July TV Spot

By Eric Eisenberg 2014-07-03 14:59:54discussion comments
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One can assume that Independence Day, a.k.a. The Fourth of July, is celebrated a bit differently in the world of Planet of the Apes. After all, what should primates care when the United States was able to break away from English rule? If anything, their Independence Day should be celebrated on the day that Caesar and his followers escaped captivity, freed their brethren, and tore apart San Francisco. That concept is a little hard to translate for the marketing department at 20th Century Fox, however, so instead they're keeping it simple with a rather ordinary, but still pretty awesome, TV spot celebrating both the upcoming holiday and the release of Dawn of the Planet of the Apes.

In case you don't recognize it, the voice playing over the footage in this spot is none other than President John F. Kennedy, recorded reciting his Address at Independence Hall, Philadelphia in 1962. Taken from the last paragraph of his speech, the voice-over is actually pretty heavily edited in order to presumably a) fit the context of the movie and b) fit into a short :30 second time spot. Because it's almost the Fourth of July and now is a perfect time to celebrate our history, you can read the final portion of Kennedy's address below:
On this fourth day of July, 1962, we who are gathered at this same hall, entrusted with the fate and future of our States and Nation, declare now our vow to do our part to lift the weights from the shoulders of all, to join other men and nations in preserving both 'peace and freedom, and to regard any threat to the peace or freedom of one as a threat to the peace and freedom of all. "And for the support of this Declaration, with a firm reliance on the protection of Divine Providence, we mutually pledge to each other our Lives, our fortunes and our sacred Honor."

To focus a bit more on Dawn of the Planet of the Apes, it's worth noting that our excitement for the film is absolutely through the roof. Our own Sean O'Connell caught a screening last month, and, as he says in his review, absolutely loved it, saying that it, "both honors the history of the popular franchise while also setting the table for future chapters in the saga that, honestly, canít get here soon enough."

Starring Andy Serkis, Jason Clarke, Gary Oldman, Keri Russell, Toby Kebbell, Judy Greer and Kodi Smith-McPhee, Dawn of the Planet of the Apes picks up 10 years after the events seen in Rise of The Planet of the Apes and finds that human society has crumbled while primates have only become more advanced and civilized. Unfortunately, there is still a great amount of disharmony between the two species, and despite Caesar's call for peace, war appears to be in the future. Look for the film in theaters next weekend, starting July 11th.
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