Weekend Box Office: Frozen Reclaims Number One As Paranormal Activity and The Hobbit Chill Out

By Scott Gwin 2014-01-05 16:26:02discussion comments
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Weekend Box Office: Frozen Reclaims Number One As Paranormal Activity and The Hobbit Chill Out image
Happy New Year! It was certainly happy for Disney, at any rate. Frozen showed heavy longevity this weekend, taking the top spot in the box office despite being in its seventh week in theaters.

The animated feature added more than $20 million to its almost $300 million domestic total. That was enough to outpace newcomer Paranormal Activity: The Marked Ones which took second place with $18 million, and The Hobbit: The Desolation of Smaug which slipped to third after three weekends at number one.

Paranormal Activity: The Marked Ones, the fifth entry in the franchise, had the worst wide-opening in the series, falling well behind the $52 million and $29 million debuts of Paranormal 3 and Paranormal 4 respectively.

While the steady decline points clearly to waning audience interest, the fact that this latest movie made $18 million in three days against a very modest $5 million production budget shows there's still some profit to be milked from the tired franchise.

For the full weekend top ten, check out the chart below:

1.
Frozen (2013)    $20,722,000 Total: $297,838,000 LW: 2    
THTRS: 3,318
2.
Paranormal Activity: The Marked Ones *   $18,200,000 Total: $18,200,000 LW: N     
THTRS: 2,867
3.
The Hobbit: The Desolation of Smaug    $16,250,000 Total: $229,634,000 LW: 1    
THTRS: 3,730
4.
The Wolf of Wall Street    $13,400,000 Total: $63,295,000 LW: 5    
THTRS: 2,557
5.
American Hustle    $13,200,000 Total: $88,700,000 LW: 4    
THTRS: 2,518
6.
Anchorman 2: The Legend Continues    $11,100,000 Total: $109,180,000 LW: 3    
THTRS: 3,407
7.
Saving Mr. Banks    $9,057,000 Total: $59,320,000 LW: 6    
THTRS: 2,110
8.
The Secret Life of Walter Mitty    $8,200,000 Total: $45,669,000 LW: 7    
THTRS: 2,922
9.
The Hunger Games: Catching Fire    $7,400,000 Total: $407,488,000 LW: 8    
THTRS: 2,143
10.
Grudge Match    $5,410,000 Total: $24,920,000 LW: 11    
THTRS: 2,856

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