Badfinger's Baby Blue Surges After Breaking Bad Appearance
By Jessica Rawden 2 years ago
There were a lot of great things going for last Sunday’s Breaking Bad finale, one of which was using the lesser known Badfinger song from the 70s, “Baby Blue”. It was a perfect way to close out one of the most memorable television shows of all time. Though the music team for the show didn’t initially agree with creator Vince Gilligan’s choice of song, “Baby Blue” has now blown up on outlets like iTunes and Spotify.
Billboard is reporting that “Baby Blue” sold 5,000 copies on iTunes in just a few hours after the official episode aired. That’s a huge number considering the song is not as well known as tracks like “Come and Get It” and “No Matter What,” although the song did hit #14 on the charts back in 1972. It’s also a big deal because before the song appeared in Breaking Bad, it had never nabbed more than a thousand copies sold in one week before. Since then, the song has risen nearly 3,000% in sales gains.
It was somewhat of a gamble for Badfinger band member Peter Ham’s estate and Universal music and Apple Records, since Breaking Bad music supervisor Thomas Golubic was unable to give anyone detailed information about how the song would be used. They did know it would end up being the closer for the show, which made it prime real estate, and those numbers are reflected in the iTunes count.
Not only did the song crush in purchases, it also made an impact elsewhere. According to the outlet, the streaming site Spotify also benefitted from the song’s use on the cable show. It bumped up 9,000% on the streaming site.
If you think about it, over 10 million people watched the finale. Only a tiny portion of that audience was impacted enough by that final song to actually purchase a copy, but it’s still amazing what a show or even a commercial can do for a tiny piece of music.