In the 2016 summer movie season, we’ve already seen Batman and Superman grapple, The Avengers fight their Civil War, and the X-Men stave off Apocalypse, while we’ve still got Suicide Squad, Independence Day 2, Finding Dory, and several more films to look forward to. But considering how packed the summer slate is, how do you make your film unique? I posed this question to Will Arnett during our recent discussion ahead of Teenage Mutant Ninja Turtles: Out Of The Shadows’ release, and the comedy actor was able to provide a pretty solid reason for what makes the franchise stand out: its levity.
Will Arnett insisted that Teenage Mutant Ninja Turtles: Out Of The Shadows appeals to a family audience more than its blockbuster peers, which, according to the Arrested Development actor, take themselves a tad more seriously than the heroes in a half shell franchise. More specifically, he said the following:
I think that there’s a light-hearted nature to these films. I think a lot of superhero films take themselves pretty seriously, which is fine. But what sets this film apart, though... they have a much more light-hearted feel to them.
Will Arnett’s not wrong with his description of Teenage Mutant Ninja Turtles: Out Of The Shadows, which is firmly aimed towards a younger audience who want to see the sewer raised mutants fight like ninjas while eating a copious amount of pizza. In fact, Out Of The Shadows aims itself so firmly towards a kids audience that it does so at the cost of ostracizing the watching adults. Teenage Mutant Ninja Turtles: Out Of The Shadows comes hot off the release of the latest instalment from another Hollywood franchise: X-Men: Apocalypse. Which underlines just how integral these spectacular blockbusters have become to studios, as the summer is now peppered with sequels, reboots, and spin-offs.
However, despite Will Arnett’s insistence that Teenage Mutant Ninja Turtles: Out Of The Shadows offers audiences something different to the other summer blockbusters out there, critics and reviews were unable to see appeal. Teenage Mutant Ninja Turtles: Out Of The Shadows currently has just scored 31% on Rotten Tomatoes. But the silver lining is that this is actually a 9% improvement on 2014’s Teenage Mutant Ninja Turtles.
Sadly, early box office predictions are that Teenage Mutant Ninja Turtles: Out Of The Shadows won’t be able to match the $65 million opening weekend haul of the original, and will instead fall at least $25 million short. You’ll get to try and correct this slide by adding to Teenage Mutant Ninja Turtles: Out Of The Shadows’ box office haul, when it’s finally released into theaters this weekend.