ABC has one new “alternative” joining the line-up this fall. Secret Millionaire follows various rich people as they take time away from their riches to see how the other half lives by volunteering in impoverished communities.
The premise of the series sounds a bit like CBS’ Undercover Boss, except instead of rich CEOs visiting the lower level positions of their companies, this series has millionares working among the poor. It sounds like this will be ABC’s feel-good series of the season.
Below is ABC’s description for the series, which is set to air on Friday nights this fall.
Secret Millionaire - Secret Millionaire is a one-hour alternative series that follows some of America's wealthiest people for one week as they leave behind their lavish lifestyles, sprawling mansions and luxury jets, conceal their true identities, and go to live and volunteer in some of the most impoverished and dangerous communities in America. Surviving on welfare wages, their mission is to discover the unsung heroes of America - deserving individuals who continually sacrifice everything to help those in need. Throughout this incredible experience, the Secret Millionaires will attempt to remain undiscovered, coming face to face with extraordinary and amazing people battling the odds every day of their lives. On the final day, in an emotional and dramatic climax, they reveal their true identities. Ultimately, the millionaires will each give away at least $100,000 of their own money, changing lives forever.Executive Producers of Secret Millionaire include Grant Mansfield, Claire O'Donohoe and Leslie Garvin. Co-executive producer is Paul Osborne and it is directed by Bruce Ready. It is an RDF USA Production.
View ABC’s full 2010 Fall schedule here.
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