PS Vita Price Cut Nixed By Sony
Author: Pete Haas
published: 2012-06-06 10:46:01
If you're holding off on buying a PlayStation Vita in hopes that Sony will announce a price cut this summer, you're bound to be disappointed. Sony Worldwide Studios chief Shuhei Yoshida has confirmed that the company is happy with the current price of the handheld.
"From the value for money standpoint, we think we have a good price for what the system is," Yoshida told Eurogamer. "And our priority is to achieve the potential through more games and services."
Yoshida didn't rule out an eventual cut. However, he said that a price reduction this year would be "absolutely" too soon. For the time being, Sony is working to make sure that the Vita is worth its current price.
The Vita launched last December in Japan and this February elsewhere in the world. Sales have been sluggish thus far. In Europe and Japan, the system is being outsold by its predecessor, the PlayStation Portable.
Nintendo also experienced a slow start with their rival handheld, the 3DS. They decided to slash the handheld's price by $80 and as a result sales rose dramatically. The 3DS ended up selling 4.5 million units in its first year.
Sony seems to be betting that their software lineup for the rest of the year will spur sales. This fall will see the release of PlayStation All-Stars Battle Royale as well as Assassin's Creed 3 Liberation. Ubisoft's rumored to be working on a Vita Ghost Recon for release later in the year as well.
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