Catching Fire, Thor: The Dark World, And Frozen Contribute To Fandango's Best Month Ever
It wasn’t just a good month for Fandango. This month was their best month ever, as November managed to top the online movie ticketing service’s previous record for the most tickets sold in a single month by more than 12%. Fandango credits a number of contributing factors for their success this month, The Hunger Games: Catching Fire, Thor: The Dark World and Frozen among them.
Enhanced products and services like paperless mobile ticket scanning, reserved seating expansion and new platforms apps, plus new exhibitor partnerships and distribution deals, have generated significant momentum for the company. Together with hits like The Hunger Games: Catching Fire, Thor: The Dark World, Frozen, and The Best Man Holiday, Fandango has delivered a record-breaking month, more than 12% above the previous record. Fandango also experienced a 13% increase in monthly visits to its site and mobile apps year over year.
The mentioned "previous record" was actually last November, when movie theaters were showing The Twilight Saga: Breaking Dawn, Part 2, Wreck-It Ralph, Skyfall, Lincoln, and Life of Pi.
Fandango credits a combination of the enhancements made to their services and the films that have released this month. On the former side, close to half (42%) of Fandango’s ticket sales came through their mobile site and apps this month. As for what they’re buying tickets to see, there are a few big winners this month at the box office.
Though The Hunger Games: Catching Fire was one of the more recent films to make its way into theaters in November, the sequel is already a safe distance ahead of Thor: The Dark World. So far, according to Box Office Mojo, Catching Fire has grossed close to $222 million domestically so far, while Thor 2, which opened November 8, comes in second with over $175 million. Coming in third is Ender’s Game (November 1) with close to $58 million. Last Vegas and Best Man Holiday aren’t far behind. Meanwhile, Frozen’s on track for a solid 5-day opening weekend, having grossed an estimated $26.6 million at the box office so far. It’ll be interesting to see how the Disney animated film performs throughout the rest of the weekend.
Looking ahead at December, there are a number of anticipated movies arriving in theater next month, The Hobbit: The Desolation of Smaug, Saving Mr. Banks, Anchorman 2 and American Hustle among them. It's hard to imagine any two of those movies managing to top the Thor and Hunger Games sequels combined, but it'll be interesting to see how the box office looks for December, and whether or not any new records are set for Fandango.
What was your favorite movie released in November?
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