The promotional campaign for Terminator: Salvation has been really elegant and consistent, keeping the same tone and color scheme throughout all of the posters, images, and even trailers. And now that they're letting humans be in the posters, just a tiny bit, that consistency is really paying off.
Check out the new poster below, or head to IGN for the larger version. That's the same Terminator skull we've been seeing in everything all along, but it looks like John Connor or another rebel has gotten the best of this one. The tagline says "We Fight Back," and they've picked a pretty great image to go along with it. Well done guys.
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The promotional campaign for Terminator: Salvation has been really elegant and consistent, keeping the same tone and color scheme throughout all of the posters, images, and even trailers. And now that they're letting humans be in the posters, just a tiny bit, that consistency is really paying off.
