Last time we had one of the biggest Rotten Week’s ever, with five movies hitting the big screen in wide release all in time for Christmas. This time, it’s one of the smallest, with only one fairly insignificant flick coming out. Prepare for things to get paranormal all over again.
Just remember, I'm not reviewing these movies, but rather predicting where they'll end up on the Tomatometer. Let's take a look at what This Rotten Week has to offer.
Paranormal Activity: The Marked Ones
Man, isn’t it super convenient that every character involved with the Paranormal Activity franchise just happens to use their video recording equipment three thousand percent more than the average person? Because without these home security/ filmmaking buffs, there would literally be no set of movies. But alas, these folks are just getting all the good stuff down on film. A nice little coincidence.
If we were to graph the history of critical reception as related to the Paranormal Activity movies, the figure would look something like this. Whereas the visual to represent how this franchise has done at the box office would look something like this. But as stated before, the critical activity for this paranormal set of movie (like what I did there?) is headed in the wrong direction. Check it:
Paranormal Activity (83%)
Paranormal Activity 2 (58%)
Paranormal Activity 3 (68%)
Paranormal Activity 4 (24%)
And there’s nothing to suggest this movie will pull the franchise out of its tailspin. Simply stated: this movie looks awful. A kid goes into an apartment. Catches a nasty case of evil possession. Continues to record his eventual demonic demise. And ultimately, well who really cares? He’ll either kick the little internal critter, or he won’t. But rest assured, critics will dislike it.
First time director Christopher Landon has a number of screenwriting credentials to his name, including Disturbia (68% - Good) and Blood and Chocolate (11% - um, not so good). He’s also got Paranormal Activities 2-4 on his resume, so at least he understands the franchise. I don’t see it doing much good in this case, but this franchise will keep raking in the dough as long as their protagonists still keep the videos rolling. The Rotten Watch for Paranormal Activity: The Marked Ones is