Well it looks like Borat 2 is never going to happen. In fact, Sacha Baron Cohen says he’s done with the character forever.

Cohen spoke the Daily Telegraph newspaper on the subject of wearing Borat’s mustache, and revealed that he’s calling it quits. Apparently his reasons have nothing to do with wanting to distance himself from his Borat persona, he just thinks too many people are in on the joke now. He says, “It is hard, and the problem with success, although it's fantastic, is that every new person who sees the Borat movie is one less person I 'get' with Borat again, so it's a kind of self-defeating form, really.”

The same seems to be true of his Ali G character, which he also plans to shed. Instead, Cohen is still at work on a new movie called Bruno, based on the gay fashionista character that got third billing on the HBO series were Ali G and Borat first got their starts.

I loved Borat, and while the prospect of a sequel has been tantalizing, Cohen is probably right. The fun of Borat is in foisting him on unsuspecting saps. The character is now too well known, making Borat’s job nearly impossible. It’s time to move on. Speaking of moving on, Sacha is currently in Sweeney Todd as a rival barber… and he nearly steals the movie right out from under Johnny Depp. He doesn’t need Borat.